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Facebook Audience Insights
Tool for analyzing audience engagement on Facebook.
Target Segment
Hypothetical group for marketing analysis.
Demographic Information
General characteristics of a target audience.
Page Likes
Facebook pages favored by the target audience.
Competitive Ads
Advertisements from competitors for analysis.
Ad Library
Archive of all ads published on Facebook.
A/B Test Plan
Experiment comparing two versions of a product.
Independent Variable
Factor manipulated in an experiment, e.g., chocolate bar.
Dependent Variables
Outcomes measured, like taste preference.
Sample Size
Minimum number of participants for valid results.
Random Assignment
Participants randomly placed in treatment groups.
Blind Testing
Participants unaware of test conditions.
Data Collection Methods
Techniques used to gather participant feedback.
Quantitative Analysis
Statistical evaluation of numerical data.
Qualitative Analysis
Thematic evaluation of non-numerical feedback.
Reporting
Documenting experiment findings and insights.
Price Test
Experiment to find optimal pricing for products.
Click-Through Rate (CTR)
Percentage of ad clicks relative to impressions.
Conversion Rate
Percentage of clicks leading to purchases.
Bias Avoidance Strategies
Methods to ensure fair testing conditions.
Audience Segmentation
Dividing audience into distinct demographic groups.
Feedback Loop
Process of using results to inform future actions.
Marketing Strategies
Plans developed based on research insights.
