Unlocking Messages: Analyzing Communication in Social and Cultural Contexts

Vocabulary flashcards covering key communication concepts, definitions, and specific examples from the lecture transcript.

Shane P. Gepulango

The designer of the Grade 11 Effective Communication lesson on unlocking messages.

Content

The literal words, images, or sounds used in a message, considered the raw information being shared.

Intent

The reason why the communicator shared the message and what they wanted to achieve, such as to inform, persuade, or entertain.

Attitudes

The feelings or opinions the communicator has towards the topic or person, which can be positive, negative, or neutral.

Assumptions

Things the communicator believes to be true without actually having proof.

Perspectives

The communicator's unique point of view, which is shaped by their background, experiences, and culture.

Implied Meaning

A message that is not directly stated but is suggested or hinted at, requiring the receiver to read between the lines.

Bias

When a communicator shows unfair favoritism towards one side, group, or idea over others, making a message seem unbalanced.

Cultural Awareness

Understanding and respecting cultural differences to avoid misunderstandings and build better connections.

Critical Strategies

The practice of actively thinking deeply about a message rather than just hearing, reading, or watching it to identify hidden meanings and bias.

Guimbal Town Fiesta

A cultural event held from December 1-8 in Iloilo featuring parades, street dancing, food stalls, and live bands.

Barangay Announcement (November 25)

A notice for residents to receive free dental check-ups and flu vaccinations from 9AM-12NN at the Barangay Hall.