the Great Depression 1930s

Adrian

American designer very prominent in movie industry, created Greta Garbo and Joan Crawford

Elsa Schiaparelli

An Italian designer, worked in Paris creating bizarre sweaters- moves to New York and was first to use synthetic fabrics, zippers as deco, and use vivid colors like hot pink. Opens boutique

Mainbocher

American born designer that started couture house in 1929,designed wedding dress of Wallis Simpson, moved to ny

Jean Harlow

Blonde bombshell movie star in Hollywood , styled by Adrian and exentuanted with the bias cut or overall form fitting

Joan Crawford

Personified a flapper, also styled by Adrian, athletic shoulders exentuated with ruffles movie star

Katherine Hepburn movie star

Helped popularize women wearing traditionally menswear with Adrian

Lastex

A core filament of synthetic rubber covered by layers of cotton rayon and silk replaced corsets

Flour sack dress

People no longer had funds to make clothing or diapers etc out of fabric so they used the bags of dry goods, companies would add designs to add personalization, templates were printed in newspapers

Greta Garbo

Movie star, had broad shoulders and natural beauty. Became idea of feminine beauty

Movie stars

Greta Garbo(ideal feminine ), Katharine Hepburn(masculine style),Jean harlow (bleach blonde ), Marlene Dietrich

Pageboy bob

shoulder ish length with blunt ends curled in, round

Shirley temple

Had ringlet curls, child movie star, styled by Adrian. Inspired children’s line of short dresses, winter wear, and dress and sweater combos

Shocking pink

Color used by shiaparelli (very vivid pink)

Surrealism example

Lily daché was inspired by this and designed asymmetrical hats that sat tilted to one side

Surrealism

Beyond the real and played on imaginations by the subconscious

Zippers

Zippers finally became more popular than buttons as fastenings