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Integration-Responsiveness Framework
a framework of MNE management on how to simultaneously deal with the pressures for both global integration and local responsiveness
Home Replication Strategy
involves taking products first produced for their domestic market and selling them internationally with only minimal local customization
tend to centralize product development functions at home, but establish manufacturing and marketing functions in each major region where they do business
low cost pressures and low pressures for local responsiveness
advantages
leverages home country-based advantages
relatively easy to implement
disadvantages
lack of local responsiveness
may result in foreign customer alienation
Localization (Multidomestic) Strategy
a strategy that focuses on a number of foreign countries/regions, each of which is regarded as a stand-alone local (domestic) market worthy of significant attention and adaptation; prominent strategy among European firms
authority is more decentralized; focus on competition in each market
high pressure for localization
advantages
maximizes local responsiveness
disadvantages
high costs due to duplication of efforts in multiple countries
too much local autonomy
Global Standardization Strategy
a strategy that focuses on development and distribution of standardized products worldwide in order to reap the maximum benefits from low-cost advantages
competitive strategy is centralized and controlled largely by corporate office
emphasizes economies of scale; products are standardized across national markets
low pressure for local responsiveness, high pressure for cost reduction
advantages
leverages low-cost advantages
disadvantages
lack of local responsiveness
too much centralized control
Transnational Strategy
a strategy that endeavours to be simultaneously cost efficient, locally responsive, and learning-driven around the world; increasingly popular as a strategy
optimization of tradeoffs associated with efficiency, local adaptation and learning
difficult to achieve because of simultaneous requirements of efficiency and adaptability
high pressure for local responsiveness and high pressure for cost reduction
advantages
cost efficient while being locally responsive
engages in global learning and diffusion of innovations
disadvantages
organizationally complex
difficult to implement
Strategic Fit
strategy as a link between the firm and its external environment
for a strategy to be successful, it must be consistent with the firm’s external environment and with its internal environment (goals and values, resources and capabilities and structure and systems)
Center of Excellence
an MNE subsidiary explicitly recognized as a source of important capabilities, with the intention that these capabilities be leveraged by, and/or disseminated to, other subsidiaries
Worldwide (Global) Mandate
a charter to be responsible for one MNE function throughout the world
International Division
an organizational structure that’s typically set up when firms initially expand abroad
used when engaging in a home replication strategy
Geographic Area Structure
an organizational structure that organizes the MNE according to different geographic areas (countries and regions)
used when engaging in a localization strategy
Global Product Division Structure
an organizational structure that assigns global responsibilities to each product division
used when engaging in a global standardization strategy
Global Matrix Structure
an organizational structure often used to alleviate the disadvantages associated with both geographic area and global product division structures
used when engaging in a transnational strategy
Implications for Action
understand and master the external rules of the game governing MNEs and home-country/host-country environments
understand and be prepared to change the internal rules of the game governing MNE management
develop learning and innovation capabilities to leverage multinational presence as an asset, i.e. “think global, act local”
International Business (IB)
a business (firm) that engages in international (cross-border) economic activities and/or the action of doing business abroad
Multinational Enterprise (MNE)
a firm that engages in foreign direct investment (FDI)
Foreign Direct Investment (FDI)
investment in, controlling, and managing value-added activities in other countries
Reasons to Study Global Business
enhance employability and advance your career in the global economy
better prep for possible expatriate assignments abroad
stronger competence in interacting with foreign suppliers, partners, and competitors, and in working for foreign-owned employers in your own country
Group of 20 (G-20)
the group of 19 major countries plus the European Union and AU (since 2023) whose leaders meet on a bi-annual basis to solve global economic problems
Global Mindset
ability to “connect the dots” globally
Expatriate Manager (Expat)
manager who works abroad
International Premium
a significant pay raise when working overseas
Institution-Based View
suggests that the success and failure of firms are enabled and constrained by institutions
includes consideration of economic/shareholder view, triple bottom line, and stakeholders
Resource-Based View
focuses on a firm’s internal resources and capabilities
Liability of Foreignness
the inherent disadvantage that foreign firms experience in host countries because of their non-native status
Emerging Economies
a term that has gradually replaced the term “developing countries” since the 1990s
Emerging Markets
often used interchangeably with “emerging economies”
Base of the Pyramid (BoP)
economies where people make less than $3000 per capita per year
Gross Domestic Product (GDP)
the sum of value added by resident firms, households, and governments operating in an economy
Gross National Income (GNI)
GDP plus income from non-resident sources abroad
Purchasing Power Parity (PPP)
a conversion that determines the equivalent amount of goods and services that different currencies can purchase, i.e. “money goes further in xxx country”
Informal Institutions
institution represented by cultures, ethics, and norms
Ethnocentrism
a self-centred mentality by a group of people who perceive their own culture, ethics, and norms as natural, rational, and morally right
Culture
the collective programming of the mind that distinguishes the members of one group or category of people from another
Social Stratification
hierarchical arrangement of individuals into social categories (strata), such as classes, within a society
Context
the underlying background upon which social interaction takes place
Low-Context Culture
a culture in which communication is usually taken at face value without much reliance on unspoken context
High-Context Culture
a culture in which communication relies a lot on the underlying unspoken context, which is as important as the words used
Power Distance
the extent to which less powerful members within a culture expect and accept that power is distributed unequally
Individualism
the idea that an individual’s identity is fundamentally their own
Collectivism
the idea that an individual’s identity is fundamentally tied to the identity of their collective group
Masculinity
relatively strong form of societal-level gender role differentiation whereby men tend to have occupations that reward assertiveness and women tend to work in caring professions
Femininity
relatively weak form of societal-level gender role differentiation whereby more women occupy positions that reward assertiveness and more men work in caring professions
Uncertainty Avoidance
the extent to which members in a culture accept or avoid ambiguous situations and uncertainty
Long-Term Orientation
dimension of how much emphasis is placed on perseverance and savings for future betterment
Cultural Intelligence
an individual’s ability to understand and adjust to new cultures
acquisition passes through 3 phases…
awareness (recognition of both pros and cons of your ‘mental software’ and appreciation of people from other cultures)
knowledge (cross-cultural literacy)
skills (based on awareness and knowledge, plus good practice)
Institutional Transition
fundamental and comprehensive changes introduced to the formal and informal rules of the game that affect firms as players
Institution-Based View
leading perspective in global business that suggests the success and failure of firms are enabled and constrained by institutions
managers and firms rationally pursue their interests and make choices within the formal and informal constraints on a given institutional framework
while formal and informal institutions combine to govern firm behaviour, in situations where formal constraints are unclear or fail, informal constraints will play a larger role in reducing uncertainty and providing constancy to managers and firms
Institution
formal and informal rules of the game
Institutional Framework
formal and informal institutions that govern individual and firm behaviour
Formal Institution
institutions represented by laws, regulations, and rules
Regulatory Pillar
coercive power of governments
Informal Institution
institution represented by cultures, ethics, and norms
Normative Pillar
the mechanism through which norms influence individual and firm behaviour
Cognitive Pillar
the internalized values and beliefs that guide individual and firm behaviour
Transaction Cost
the cost associated with economic transactions or, more broadly, the cost of doing business
Opportunism
the act of self-interest seeking with guile
transaction costs can arise from this
Democracy
a political system in which citizens elect representatives to govern the country on their behalf
Totalitarianism (Dictatorship)
a political system in which one person or party exercises absolute political control of the population
Communist Totalitariansim
centres on a communist party
Right-Wing Totalitarianism
characterized by its intense hatred against communism
Theocratic Totalitarianism
refers to the monopolization of political power in the hands of one religious party or group
Authoritarianism
a political system in which political plurality is undermined and concentrated government power is imposed
Civil Law
a legal tradition that uses comprehensive statutes and codes as a primary means to form legal judgements
Common Law
a legal tradition shaped by precedents and traditions from previous judicial decisions
Theocratic Law
legal system based on religious teachings
Market Economy
economy characterized by the “invisible hand” of market forces
Command Economy
economy characterized by government ownership and control of factors of production
Mixed Economy
economy that has elements of both a market economy and a command economy
Resource and Capability
the tangible and intangible assets a firm uses to choose and implement its strategies
Tangible Resource and Capability
assets that are observable and easily quantified
Intangible Resource and Capability
assets that are hard to observe and difficult (if not impossible) to quantify
Value Chain
a stream of activities from upstream to downstream that add value
Original Equipment Manufacturer (OEM)
manufactures products or components based on another company’s design
Original Design Manufacturer (ODM)
designs and produces a product, which is then sold under a client’s brand name
Original Brand Manufacturer (OBM)
designs, produces, and sells products under its own brand
Benchmarking
examining whether a firm has resources and capabilities to perform a particular activity in a manner superior to competitors
Commoditization
a process of market competition through which unique products that command high prices and high margins gradually lose their ability to do so, thus becoming commodities
Offshoring
outsourcing to an international or foreign firm
Onshoring
outsourcing to a domestic firm
Captive Sourcing
setting up subsidiaries abroad so that the work done is in-house but the location is foreign
also known as foreign direct investment (FDI)
Reshoring
moving formerly offshored activities back to the home country of the focal firm
SWOT Analysis
a tool for determining a firm’s strengths, weaknesses, opportunities, and threats
institution-based view deals with the external O and T, enabled and constrained by formal and informal rules of the game
resource-based view concentrates on the internal S and W to identify and leverage sustainable competitive advantage
VRIO Framework
resource-based framework that focuses on the value, rarity, imitability, and organizational aspects of resources and capabilities
Value
value-adding resources lead to competitive advantage
non-value-adding capabilities may lead to competitive disadvantage
Rarity
valuable and rare resources provide competitive advantage
valuable and common resources lead to competitive parity
Imitability
valuable and rare resources offer competitive advantage when they are hard for competitors to imitate
Causal Ambiguity
the difficulty of identifying the actual cause of a firm’s successful performance
Organization
firms must be properly organized to take full advantage of the resources and capabilities they possess
Complementary Asset
the combination of numerous resources and assets that enable a firm to gain competitive advantage
First-Mover Advantage
benefits that accrue to firms that enter the market first that late entrants don’t enjoy
Late-Mover Advantage
refers to the benefits a company gains by entering a market after pioneers or first movers
by waiting, late entrants can learn from the mistakes of first movers, improve on existing products, and often enter with lower risk and cost
Foreign Portfolio Investment (FPI)
investment in a portfolio of foreign securities such as stocks and bonds
Sovereign Wealth Funds (SWF)
a state-owned investment fund composed of financial assets such as stocks, bonds, real estate, and other financial instruments
Management Control Right
the right to appoint key managers and establish control mechanisms
Dissemination Risk
risk associated with unauthorized diffusion of firm-specific know-how
Horizontal FDI
a type of FDI in which a firm duplicates its home-country based activities at the same value-chain stage in a host country
Vertical FDI
a type of FDI in which a firm moves upstream at different value-chain stages in a host country
Upstream Vertical FDI
a type of vertical FDI in which a firm engages in an upstream stage of the value chain in a host country
Downstream Vertical FDI
a type of vertical FDI in which a firm engages in a downstream stage of the value chain in a host country
FDI Inflow
inward FDI moving into a country in a year