SOC 6) Week - Attitudes

ABCs of an Attitude

A - Affective response (emotions)

B - Behavioural responses (predispositions)
C - Cognitive responses (beliefs)

The Sleeper Effect (Credibility)

a psychological phenomenon where a persuasive message paired with a low-credibility source gains more influence over time. People initially reject the message, but later forget the unreliable source while retaining the core argument.

Social Judgement Theory 3 Components illustrating one’s position (latitude) to a persuasive effort

1) Latitude of acceptance

2) Latitude of non-commitment

3) Latitude of rejection

Inoculation - Persuasion Defense

Collating information against the opposing view to rebut more robust future arguments which may arise.

Barnum or the Forer Effect (the personality statements theory)

When individuals assume that generalised statements or personality insights apply to them.