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The law of demand
price goes up, demand goes down; price goes down, demand goes up
Changes in demand
Increase - (rightward shift)
Decrease - (leftward shift)
taste and preferences
preference and tastes affected by advirtising, trends, and health considerations
Related Goods
substitutes (go together) and complements (opposite)
Income of consumers
Increase in income increases demand if product is normal, decreases demand if product is inferior.
Population
population goes up, demand goes up; population goes down, demand goes down
Expecations of future price changes
Consumers want to buy when product is cheaper