Persuasive Speech Techniques

These flashcards cover key concepts related to persuasive speech techniques, focusing on the modes of persuasion, ethos, pathos, and effective emotional appeals.

What are the three modes of persuasion in a persuasive speech?

Ethos, Pathos, and Logos.

How can establishing Ethos enhance a speaker's credibility?

By sharing firsthand experiences and concerns, making the address personal, and appearing passionate and sincere.

What questions should a speaker be able to answer before persuading an audience?

Why do I care about this issue? Why do I believe it matters? How can I show that this matters for this audience?

What is Pathos in persuasive speech?

An appeal to the emotions of the audience.

What should a speaker consider about their audience's feelings when preparing to persuade?

How they expect the audience to feel about the arguments and what kinds of emotions make sense for the topic.

What are positive appeals in persuasion?

Appeals such as sympathy, identifying with those affected, calling on common values, and empowerment.

What are negative appeals in persuasion?

Appeals such as fear, painting an image of a threat, and outrage to encourage strong reactions.

What should a speaker be careful of when using emotional appeals?

Not to manipulate the audience or evoke inappropriate emotions.

What is the responsibility of the speaker regarding the emotions they evoke?

To give the audience feasible solutions so they can act.