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Why study the design process?
1. need; 2. complexity; 3. cost and poor design: 85% of problems due to design process
Systemization can ensure…
best ideas will be generated
three measures of the effectiveness of the design processs:
cost(design can change cost by 50%), quality, and time
1980 Xerox realized 50% cheaper copier alternative was attributed to…
10% materials, 15% tooling and processing, 25% design
Quality cannot be built into a product unless…
it is designed into it
Changes occuring late in the design process are ___ ___ than those occurring earlier
more expensive
design process is also the ____ of people and the ______ they develop in the evolution of a product
management, information
Over-The-Wall (sequential) design method
customers → marketing → engineering design → production
Concurrent engineering
simultaneous engineering(parallel vs serial) also called integrated product design
primary focus of integrated product design
integration of teams of people having a stake in the product, cause developer to consider all elements of the product lifecycle from concept through disposal
concurrent engineering key words
product life, stake holders, product requirements, concept generation, communication
Life of a product
1. development of the product, 2. manufacturing, 3. delivery, 4. retirement
analytic problem
need to find correct formula and plug in the correct values, theres is only one correct answer
synthetic problem
ill-defined, several possible solutions
Goal in design
find a good solution(compromise) that leads to a quality product with least commitment of time and other resources, most design problems have multiple solutions
basic actions of problem solving
1. establish the need to be solved, 2. understand the problem, 3. plan how to solve , 4. generate alternatives, 5. evaluate alternatives, 6. decide solution, 7. communicate results
system
collection of objects that perform a specific function
assembly can be decomposed in….
parts or components
what is considered first in design?
function of the system and its decomposition
most common devices are cataloged by their….
function
function:
desired output
behavior:
actual output
performance:
measure of function and behavior
Most design problems of the industry are for…
redesign(optimization)
languages of design-semantic
verbal or textual representation of the object
languages of design-graphical
drawings of the object, GDT
languages of design-analytical
equations, rules, or procedures representing form or function of the object
languages of design-physical
the hardware or actual physical object
refinement
making an object less abstract
solving design problems is a…
decision making process
there is approximately one decision made each ___ during design activity
minute
cognitive psychology
study of human problem-solving abilities
Random access memory (RAM):
short term memory
Read-only memory(ROM):
long term memory
What brings information from the environment in information processing?
sensors:eyes, ears, and hand
General knowledge:
information that most people know and apply
domain specific knowledge:
information on the form or function of an individual object
Estimated that it takes ____ to gain enough specific knowledge to be considered an expert in a domain
10 years
Feature is synonymous with what in mech. eng. ?
chunks of information
quickness:
information chunks can be processed in the short term memory in about 0.1 seconds
The Magical Number Seven
reported that the short term memory is limited to seven chunks of information
long term memory is slow:
takes 2-5 minutes to memorize a chunk of information
three-step approach to generating solution:
decompose the problem, find partial solutions to sub problems, recombine sub solutions
Evaluation requires 2 actions:
comparison and decision
comparison necessitates…
modeling the concept for performance evaluation
decision requires…
a measure
2 criteria for a creative solution:
1. must solve the problem, 2. must be original
creative designer is generally a person of….
normal intelligence, a visualizer, a hard worker, and a constructive nonconformist
creativity =
surprise + originality + beauty + Utility
creativity measured by….
flexibility, originality, fluency, elaboration
flexibility:
change in the type of response
originality:
how unique are the responses
fluency:
the number of quick responses
elaboration:
the addition of details
two sources for design projects
market or development of new technology
what percent of new product design is market-driven
80%
two aspects of design process
method/structure implies rigidity and creativity/flexibility implies freedom
who said “genius is 1% inspiration and 99% perspiration”
Thomas Edison
how many registered patents did Thomas Edison have?
1093
How many parts in the space shuttle?
10 times more than boeing 747, more 2.5 million parts
Boosters needed to be disassembled for space shuttle so needed to develop….
field joints to fasten segments together
When did the space shuttle Challenger explode?
January 28, 1986
Why did the space shuttle explode?
failure of an O-ring seal in a field joint
by what means were the booster segments joined?
tang-and-clevis arrangement
What kept the joint from being redesigned for the Space Shuttle?
time pressures and cost
The Space shuttle joint design was based on those from the….
Titan III rocket
Difference between challenger and Titan rocket design:
challenger booster was larger in diameter, multiple use, its o-rings took pressure of the combustion, its tang was longer and flexed more, its o-rings were glued instead of molded
When was the Columbia Catastrophe
February 1st, 2003
design notebook
diary of the design activities
design reviews
periodic presentations to managers, customers, and other team members
goal of systematic design
set out a comprehensive design methodology for all phases of the product planning, design and development process for technical systems
Who developed systematic design?
Gerhard Pahl and Wolfgang Beitz
systematic design:
developed in germany after WWII, easy to learn and adopt(natural sequence), step-by-step, can be used to measure progress, each step supported by multiple design tools
Systematic design steps
clarification of task, conceptual design, design embodiment, detailed design
systematic design-Clarification of task
collect information, clarify task, formulate specifications
systematic design-conceptual design
identify essential problems, functional decomposition, solutions for sub-functions, combine solutions
systematic design-design embodiment
preliminary layout and form, choose best option, check for form, fit, and function
TRIZ:
Theory of Inventive Problem Solving developed in 1946-1985 by Altshuller, Russia
four basic steps of TRIZ
define specific problem, find the TRIZ generalized solution, adapt generalized solution to solve specific problem
Combine working principles into working structures according to….
geometric adn physical compatibility
embody
give concrete form to something
embodiment
comprehensive organization, incarnation, incorporation, representation in material form
which principles are used in design embodiment
mechanics, structures, and materials technology
preliminary layouts and form designs…
must meet spatial constraints and fulfill main functions
activity of planning results in a….
blueprint for a process
____ and ____ are often used interchangeably in industry
plan, process
progress in a design project is measured by deliverables such as…
drawings, reports, prototypes, bills of materials
Why are prototypes important?
the provide proof of concept, product, process, and production
five steps in planning:
identify tasks, state objective for each task, estimate resources needed, develop sequence for tasks(Gantt Chart), estimate cost