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Cultural Norms
behavior patterns that are typical of specific groups
Confirmation Bias
the tendency to interpret new evidence as confirmation of one's existing beliefs or theories.
Hindsight Bias
"I knew it all along" phenomenon
Overconfidence
Tendency to overestimate our ability to make correct predictions
Independent Variables
Factors that are manipulated in an experiment
Dependent Variables
The outcome factor; the variable that may change in response to manipulations of the independent variable.
Confounding Variables
Factors that cause differences between the experimental group and the control group other than the independent variable
Random Assignment
Placing research participants into the conditions of an experiment in such a way that each participant has an equal chance of being allocated to any level of the independent variable.
Case Study
A method in which one individual or group is studied in depth in the hope of revealing universal principles.
Correlation
A measure of the extent to which two factors vary together, and thus of how well either factor predicts the other.
Positive Correlation
A relationship between two variables in which both variables either increase or decrease together
Negative Correlation
The relationship between two variables in which one variable increases as the other variable decreases
Meta-Analysis
A procedure for statistically combining the results of many different research studies
Naturalistic Observation
A method of observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
Hypothesis
A testable prediction, often implied by a theory
Falsifiable
Able to be invalidated by experimental results.
Operational Definitions
A statement of the procedures used to define research variables.
Replication
Repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances
Central Tendency
A number that describes something about the "average" score of a distribution (ex: mean, median, mode)
Variation
A change or slight difference in condition, amount, or level.
Percentile Rank
Percentage of scores falling at or below a specific score.
Mean
The arithmetic average of a distribution, obtained by adding the scores and then dividing by the number of scores
Median
The middle score in a distribution; half the scores are above it and half are below it
Mode
The value that occurs most frequently in a given data set.
Range
The difference between the highest and lowest scores in a distribution
Normal Curve
A symmetrical, bell-shape that describes the distribution of many types of data; most scores fall near the mean.
Positive Skew
High outlier
Negative Skew
Low outlier
Bimodal Distribution
A distribution with two modes
Standard Deviation
A computed measure of how much scores vary around the mean score
Regression Toward the Mean
The tendency for extremes of unusual scores to fall back (regress) toward their average
Sample
A subset of a population being studied (sometimes, not always, representative)
Population
A group of organisms of the same species populating a given area
Representative Sample
A sample that accurately reflects the characteristics of the population as a whole
Random Sampling
A sample that fairly represents a population because each member has an equal chance of inclusion
Convenience / Opportunity Sample
Participants are selected who are available and willing to participate
Generalizing
Draw or state a general conclusion from a number or items or instances, making a statement about what several people or things have in common, finding and extending patterns.
Experimental Group
The people in an experiment that receives the variable being tested
Control Group
The people that do not receive the experimental treatment (may receive a placebo instead).
Placebo
A fake drug used in the testing of medication
Placebo Effect
Improvement or effect resulting from the mere expectation of improvement or effect
SIngle-Blind Study
A study in which the participants are unaware of whether they are in the control group or the experimental group.
Double-Blind Study
An experiment in which neither the participant nor the researcher knows whether the participant has received the treatment or the placebo.
Experimental Bias
Factors that distort how the independent variable affects the dependent variable in an experiment
Social Desirability Bias
The tendency for people to say what they believe is appropriate or acceptable (usually on a survey or questionnaire).
Qualitative Research Methods/Measures
Aim to understand the nature or meaning of experiences, which cannot be quantified into numbers
Structured Interviews
All applicants are asked the same set of standardized questions.
Quantitative Research Methods/Measures
Way of gathering data that can be quantified and then analyzing the data to draw conclusions.
Likert Scale
A way of formatting a survey questionnaire so that the respondent can choose an answer along a continuum
Peer Review
A process by which the procedures and results of an experiment are evaluated by other scientists who are in the same field or who are conducting similar research.
Scatterplot
A graphical depiction of the relationship between two variables
Correlation Coefficient
A statistical measure of the extent to which two factors vary together, and thus of how well either factor predicts the other
Effect Sizes
The most common way of quantifying and comparing outcomes across studies in meta-analytic reviews
Statistical Significance
How likely it is that an obtained result occurred by chance
Third Variable Problem
The concept that a correlation between two variables may stem from both being influenced by some third variable
Directionality
Possibility that when two variables, A and B, are correlated variable A causes variable B or variable B causes variable A.
Institutional Review
Process of examining studies for ethical concerns by a committee of peers
Informed Consent
An ethical principle requiring that research participants be told enough to enable them to choose whether they wish to participate.
Informed Assent
Participant's agreement to participate in the absence of full understanding
Protection from Harm
During a research study, participants should not experience negative physical or psychological effects, such as physical injury, lowered self-esteem, or embarrassment
Confidentiality
Respecting the privacy of all parties and keeping details secret
Deception
Misleading participants about the true purpose of a study or the events that will actually transpire
Debriefing
The post-experimental explanation of a study, including its purpose and any deceptions, to its participants