fashion econ: french sourcing strats & new distribution landscape
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10 Terms
What is long-term sourcing?
Orders placed >6 months in advance; cheaper but risky due to demand uncertainty.
What is short-term sourcing?
In-season production for replenishment; more expensive but less risky and more agile
Which brand pioneered short-term sourcing?
Zara
Why is short-term sourcing limited to approx 20%?
High organisational complexity and need for anticipation.
How is French sourcing expected to evolve in 2025?
Short term sourcing expected to rise to approx 31%
NEW DISTRIB LANDSCAPE
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What are the three largest clothing retail markets?
China
Western Europe
United States
How did COVID policies affect markets differently ?
US demand rebounded strongly (American Rescue Plan) and faster reopenings
China recovered steadily
Europe lagged due to longer lockdowns and more gradual reopenings
Why are sportswear brands dominant among top distributors?
High volumes, global appeal, and strong DTC channels
Why are luxury brands absent from top apparel distributors?
Luxury value lies mostly in Leather goods, not clothing volumes.