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Last updated 11:32 PM on 9/2/26
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51 Terms

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data

information collected about individuals or objects

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variable

a characteristic we measure or observe

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statistics

using data to describe, learn, and make decisions

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before trusting a statistic, ask:

what was measured?, why was the data collected?, how was it collected?

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population

the entire group that we want info about

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sample

the part of the population we actually examine to gather info about the population

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observational study

a study based on data in which no manipulation of factors has been employed

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experimental study

the researcher manipulates one of the variables and tries to determine how the manipulation influences other variables

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census

the official count of a population

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convenience sample

choosing individuals who are easiest to reach; "easiest/nearby"

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voluntary response sample

people decide for themselves whether to participate; "self-selected"

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Simple Random Sample (SRS)

every possible sample of size n has an equal chance of selection; "random from whole population"

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stratified random sample

split into similar groups (strata), take an SRS from each, then combine; "some from every group"

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cluster sample

split into groups (clusters), randomly choose clusters, include everyone in chosen clusters; "all from selected groups"

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Systematic Random Sample

choose a random start, then select every kth member; "every kth"

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bias questions

1. who chose to respond? 2. who was left out? 3. who did not answer 4. could the answers be distorted?

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voluntary response bias

people with strong opinions may be overrepresented

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undercoverage bias

some groups had little or no chance to be selected

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nonresponse bias

selected individuals could not be contacted or refused

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response bias

wording, timing, memory, social desireability, interviewer effects, or guessing can change responses

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how to select an SRS

1. label 2. randomize 3. skip 4. stop

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experimental units

the individuals on which the experiment is done

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subject

a human experimental unit

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treatment

a specific condition applied to the individuals in an experiment

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explanatory variable

a variable that we think explains or causes changes in the response variable

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response variable

measures an outcome of a study

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factor

the explanatory variables in an experiment

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level

the various groups the factors take

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4 elements of experimental design

comparison, randomization, control, replication

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Placebo

dummy treatment

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placebo effect

experimental results caused by expectations alone; any effect on behavior caused by the administration of an inert substance or condition, which the recipient assumes is an active agent.

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Blinding

a technique where the subjects do not know whether they are receiving a treatment or a placebo

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double blind

when neither researchers nor participants are aware of who' receives the treatment

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confounding variable

a factor other than the independent variable that might produce an effect in an experiment

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lurking variable

a variable that is not among the explanatory or response variables in a study but that may influence the response variable

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completely randomized design

the treatments are assigned to all the experimental units completely by chance

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matched pairs design

Participants are matched on key characteristics. One participant does control condition and the other does the experimental condition.

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Block Design

the random assignment of units to treatments is carried out separately within each block

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block

a group of experimental units that are known before the experiment to be similar in some way that is expected to affect the response to the treatments

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Inference

A conclusion one can draw from the presented details.

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random selection of individuals

allows inferences for the population

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random assignment in an experiment

permits inference about cause and effect

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representative sample

randomly selected sample of subjects from a larger population of subjects

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strata

groups of similar individuals

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sampling error

an error that occurs when a sample somehow does not represent the target population

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non-sampling error

occurs when the sample data are incorrectly collected, recorded, or analyzed

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generalization

Extending sample results to the population from

which the sample was selected.

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causation

A conclusion that changing one variable produced a

change in another

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association

A relationship in which two variables tend to vary

together. Association alone does not establish

causation

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comparison

Using two or more treatment conditions so their

responses can be compared

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Treatment combination

A treatment formed by combining one level from each

factor when an experiment has multiple factors.