unit 5.2

analyze

(v) to examine or study something in detail, typically breaking it down into its constituent parts to understand its nature, structure or characteristics

brand

(n) a distinctive name, symbol, design or combination of these elements that identifies and differentiates a product, service or company from others

category

(n) a group of things with similar characteristics or attributes

characteristics

(n) distinguishing qualities, features or attributes that define or describe someone or something

decline

(n) a gradual or continuous decrease or reduction in quantity, quality, value or significance

decrease

(v) to become or make less in quantity, size, value or intensity

drop

(v) to fall or let something fall from a higher to a lower position

increase

(v) to become or make larger, greater or more numerous, often referring to a rise in quantity, size, value or intensity

mailing

(n) the act or process of sending out letters, packages or other materials by mail, often as part of a marketing or communication strategy

manual

(adj) involving or requiring physical effort, labor or skill, often performed by hand or with the use of physical tools or instruments

market leader

(n) a company, brand or product that holds the largest market share or is considered the most influential or dominant in a particular industry or market

market share

(n) the portion or percentage of a market that a company or brand controls or possesses in terms of sales, revenue or other relevant factors

marketing mix

(n) a combination of marketing elements or variables, such as product, price, promotion and place, that are strategically blended to achieve marketing objectives

mass market

(n) a large or broad market that encompasses a wide range of consumers with diverse needs, preferences and purchasing power

niche market

(n) a specialized or specific segment of a larger market that caters to a unique set of needs, preferences or interests

outlet

(n) a retail store or distribution channel through which products are sold, often directly to consumers

plummet

(v) to fall or drop rapidly and steeply, often referring to a significant or sudden decrease in value, price or quantity

plunge

(v) to descend or dive abruptly, often referring to a sudden or drastic decrease, decline or change

primary research

(n) the collection and analysis of original data or information directly from the source, often through surveys, interviews or observations

professional

(n) someone who belongs to a particular profession; someone who has a high level of education and specialized training; (adj) relating to a job that requires a high level of education and specialized training

profitable

(adj) yielding or generating financial gain, profit or return on investment, often indicating the viability or success of a business or venture

purchase

(v) to acquire or obtain something in exchange for money or its equivalent value, often referring to buying or procuring goods or services

qualitative research

(n) a research method that focuses on exploring and understanding the subjective or qualitative aspects of a topic or phenomenon, often involving interviews, focus groups or case studies

quantitative research

(n) a research method that focuses on collecting and analyzing numerical or quantitative data, often involving surveys, experiments or statistical analysis

rise

(v) to move upwards or increase in level, amount or value

satisfy

(v) to fulfil or meet the needs, desires or requirements of customers or consumers, often referring to meeting demand or expectations (e.g., to satisfy demand)

secondary research

(n) the gathering and analysis of existing data or information from secondary sources, such as books, articles or databases

special offers

(n) promotional deals, discounts or incentives offered to customers or consumers for a limited period or specific purpose

sponsorship

(n) the financial or material support provided by a sponsor, often a company or organization, to another entity or event in exchange for visibility, recognition or other benefits

statistics

(n) the collection and analysis of numerical data

strategy

(n) a plan, approach or method designed to achieve a specific goal or objective, often involving a series of coordinated actions or decisions

target market

(n) a group of customers to which a business tries to sell its products or services

target management

(n) the process of setting and achieving goals in business or management

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