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What is transportation?
Movement of goods from Point A → Point B.
4 goals of transportation?
Safely, on time, good condition, cost effectively.
What is logistics?
Movement + storage of goods.
What is Supply Chain Management?
End-to-end strategic coordination. (logistics +transport)
What is the Deliver function?
Moving products where/when needed.
What utility does transportation create?
Time + place utility.
What is warehousing?
Storing products until needed.
What is a Distribution Center (DC)?
Strategic product positioning.
What is a Fulfillment Center (FC)?
E-commerce order processing.
What is cross-docking?
Minimal storage + rapid transfer.
What is cold storage?
Temperature-controlled storage.
What is distribution?
Coordinated movement of goods from source → destination.
What does distribution involve?
Transportation, warehousing, inventory, order processing.
How can distribution create competitive advantage?
Speed, reliability, visibility. — connect demand + time/place
What product characteristics affect logistics?
Volume/weight, fragility, shelf life, value density.
How does high volume/weight affect logistics?
Higher transportation cost.
How does fragility affect logistics?
Special packaging + handling.
How does short shelf life affect logistics?
Faster transport + more stocking points.
What is high cube, low weight?
Large + light.
What drives shipping cost for low cube, high weight?
weight
What is the main concern with low cube, low weight products?
theft/ security - higher value items: jewerly/phones
What is flat-pack design?
Disassembled design that reduces volume. - ikea
How does flat-pack design reduce logistics costs?
More units/container → lower transport cost.
What are the 3 product classifications?
Convenience, Shopping, Specialty.
What are convenience goods?
Frequent purchase + little decision effort.
Distribution strategy for convenience goods?
Many outlets + high service.
What are shopping goods?
Customers compare before buying.
Distribution strategy for shopping goods?
Fewer, selective outlets.
What are specialty goods?
Unique/brand-specific products.
Distribution strategy for specialty goods?
Limited, exclusive outlets.
4 product life cycle stages?
Introduction → Growth → Maturity → Decline.
Distribution strategy during Introduction?
Limited outlets; unpredictable demand.
Distribution strategy during Growth?
Expand outlets as demand rises.
Distribution strategy during Maturity?
Widest distribution + efficiency.
Distribution strategy during Decline?
Fewer stocking points + cost efficiency.
What is the 80-20 principle?
A products ~80% of sales come from ~20% of products.
Distribution strategy for A items?
Widest distribution + highest stock + frequent replenishment.
What are B items?
Next 30% → ~15% of sales.
Distribution strategy for B items?
Fewer outlets + moderate stock.
What are C items?
Bottom 50% → ~5% of sales.
Distribution strategy for C items?
Centralized + low inventory + minimal attention
nearshoring?
Moving production closer to markets.
reshoring?
Moving production back to the home country.
How does globalization affect transportation?
More distant suppliers + global customers = greater complexity.
What is needed for cross-border transportation?
Documentation + customs + regulatory knowledge.
How does population growth/urbanization drive trade?
Dense cities → greater transportation needs.
How does technology drive trade?
Digital platforms, IoT, automation → efficiency + transparency
How do trade agreements affect transportation?
Shape trade flows + investment.
Ocean Freight - % and best
70%- bulk commodities and large shipment
Road Freight- % and best
18%- flexible/ short haul - last mile delivery
Rail-Freight- % and best
9% - bulk inland transport over long distance
Inland Waterways- % and best
2%
Air Freight - % and best
.25% - high value + time- sensitive
Air freight Dis/Advantage
advantage: fastest, minimal handling (damage), extensive coverage, highest security
disadvantage: 10-20x $ than ocean, limited capacity, highest CO2, weight restriction
Ocean Freight Dis/Advantage
Advantage: lowest $ per unit, massive capacity, scale for bulk goods- best fuel efficiency per mile, lower CO2
Disadvantage: 2-8 w time, port congestion, weather delay, higher inventory carrying cost
Road Dis/Advantage
Advantage: flexibility with door-2- door capabilities, extensive networks- rapid deployment- min. infrastructure
Disadvantage: driver shortage, traffic congestion, fuel $ volatility, weather, higher CO2
Rail Dis/Advantage
Advantage: 280 trucks in one, highly fuel efficient, reliable schedule (minimal delay), less affected by weather
Disadvantage: fixed routes, last-mile require truck transfer, high capital investment, less competitive for short distance
Pipeline best
oil, natural gas and chemicals
Pipeline Dis/Advantages
Advantage: very low operational cost once established, 24/7 flow (min. labor), high secure (low theft, risk, damage)
Disadvantage: high construction cost, compatible commodities (liquid/gas) , fixed routes (min. flex)
Drayage definition
short distance trucking service, connects modes of transport - first and last mile
Multimodal Transport
1 carrier/contact takes liability across all transport modes- cargo may be transferred between containers
Intermodal Transport
same container in journey- multiple contracts with different carriers, minimal cargo handling between modes, min. damage risk
transload- intermodal
transfer load into another container
demurrage- rail yard/ port storage fee
charged when container stays beyond allowed free time
detention- container usage fee
charged when keeping container/ not emptying outside terminal beyond allowed time