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Hypothesis
A testable prediction about the relationship between two or more variables.
Hindsight bias
The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome.
Random assignment
The process of assigning participants to different groups in an experiment by chance, minimizing pre-existing differences between those assigned to the different groups.
Correlational research
A type of non-experimental research method in which a researcher measures two variables and assesses the statistical relationship between them.
Experimental research
A method of research that tests causal hypotheses by manipulating independent variables and measuring their effects on dependent variables.
Framing of questions
The way a question is posed, which can significantly affect the responses it elicits.
Dependent variable
The variable that is measured in an experiment; it is affected by the independent variable.
Unscientific nature of conventional wisdom
The idea that commonly held beliefs may not be based on scientific evidence and can often be misleading.
Self-esteem
An individual's subjective evaluation of their own worth.
Spotlight effect
The phenomenon where individuals believe they are being noticed more than they actually are.
Schemas
Cognitive structures that help organize and interpret information.
Social comparison
The process of comparing oneself to others to evaluate one's own abilities and opinions.
Collectivistic cultures
Cultures that emphasize the needs and goals of the group over the individual.
Individualistic cultures
Cultures that emphasize personal autonomy and individual achievement.
Self-efficacy
An individual's belief in their ability to succeed in specific situations or accomplish a task.
Self-serving bias
The tendency to attribute positive events to one's own character but attribute negative events to external factors.
Self-handicapping
A strategy in which people create obstacles and excuses to avoid self-blame when they do poorly.
Planning fallacy
The tendency to underestimate the time, costs, and risks of future actions while overestimating the benefits.
Self-promotion
The act of highlighting one's own accomplishments to appear competent.
Self-verification
The process by which people seek confirmation of their self-concept.
Self-monitoring
The ability to regulate one's behavior to accommodate social situations.
Self-fulfilling prophecy
A belief that leads to its own fulfillment; when a person's expectations about another person lead them to act in ways that confirm those expectations.
Heuristics
Mental shortcuts that ease the cognitive load of making decisions.
Representative heuristic
A mental shortcut that relies on the similarity of objects or events to make judgments.
Availability heuristic
A mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic.
Counterfactual thinking
The mental process of imagining alternative scenarios and outcomes that might have happened, but didn't.
Belief perseverance
The tendency to hold on to one's beliefs even in the face of contradictory evidence.
Dispositional attribution
Attributing someone's behavior to their character or personality.
Misattribution
The process of incorrectly identifying the source of a memory or belief.
Situational attribution
Attributing someone's behavior to external factors or situational influences.
Fundamental attribution theory
The tendency to overemphasize personal characteristics and ignore situational factors in judging others' behavior.
Spontaneous trait transference
The phenomenon where the way you describe others influences how they perceive you.
Cognitive dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values.
Self-perception theory
The theory that people develop attitudes by observing their own behavior and concluding what attitudes must have caused them.
Implicit association test
A measure used to assess implicit attitudes and beliefs that individuals may be unwilling or unable to report.
Implicit attitudes
Attitudes that are not consciously accessible and can influence behavior unconsciously.
Implicit Processes
Cognitive processes that occur automatically and without conscious awareness.
Attitude
A settled way of thinking or feeling about something, typically reflected in a person's behavior.
Evolutionary psychology
The study of the evolution of behavior and the mind, using principles of natural selection.
Natural selection
The process through which species adapt to their environment as individuals with favorable traits survive and reproduce.
Culture
The social behavior and norms found in human societies.
Sex
The biological distinction between male and female organisms.
Gender
The social and cultural roles, behaviors, and expectations associated with being male or female.