CSP201

Which book emphasizes (nhấn mạnh) the importance of creating compelling content that resonates with your audience?

a) Epic Content Marketing

b) The Screenwriter's Bible

c) Both

d) None

A

What, in "Epic Content Marketing," is the secret to keeping an audience interested?

a) Producing material that is only meant to advertise your goods

b) Telling clever stories and imparting insightful knowledge

c) Making use of eye-catching graphics and animations

d) Ignoring comments from the audience

B

What aspects (khía cạnh) of screenplay composition (sáng tác kịch bản) are highlighted in "The Screenwriter's Bible"?

a/ The necessity of using a lot of jargon (biệt ngữ) and technical phrases:

b/ writing dialogue that sounds genuine (chân thật); include every detail in the screenplay; and

c/ The need for extensive use of jaraon and technical terms

d/ The importance of accurately formatting (định dạng) and organizing the script (tổ chức, sắp xếp script)

D

According to "Epic Content Marketing." why is it essential to focus on quality (chất lượng) rather than quantity (số lượng) in content creation?

a) Quantity attracts more attention from search engines

b) Quality content builds trust and credibility (sự tín nhiệm) with the audience

c) Quantity ensures a wider reach across (đảm bảo phạm vi tiếp cận rộng) different platforms

d) Quality content is less time-consuming to produce

B

What does "The Screenwriter's Bible" recommend regarding character development?

a) Introducing a large number of characters to keep the audience engaged

b) Providing minimal background information about the characters

c) Creating complex (phức tạp) and believable (đánh tin cậy) characters with clear motivations

d) Avoiding character development to focus on the plot

C

How does "Epic Content Marketing" define content marketing?

a) A strategy solely focused on direct advertising

b) The process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience

c) A one-time promotional campaign to boost sales

d) The use of clickbait headlines to attract attention

B

According to "The Screenwriter's Bible." what is the purpose of the inciting incident (sự việc kích động) in a screenplay?

a) To conclude the story

b) To introduce the main conflict and set the plot in motion

c) To provide background information about the characters

d) To serve as the climax of the story

B

How does "Epic Content Marketing" suggest measuring the effectiveness of content marketing efforts?

a) By solely focusing on the number of social media followers

b) By tracking metrics such as engagement, conversions, and return on investment (ROI)

c) By comparing the quantity of content produced with competitors

d) By conducting occasional surveys among employees

B

What is emphasized in "The Screenwriter's Bible" regarding dialogue?

a) Using monotonous(đơn điệu) dialogue to maintain audience interest

b) Writing dialogue that reveals character traits and advances the plot

c) Avoiding dialogue altogether to focus on action sequences

d) Using dialogue only as a filler to meet word count requirements

B

How does "Epic Content Marketing" suggest building authority and credibility (uy tín)?

a) By constantly changing the brand message (liên tục thay đổi thông điệp thương hiệu)

b) By consistently delivering valuable content over time (liên tục cung cấp nội dung có giá trị theo thời gian)

c) By only focusing on short-term gains (chỉ tập trung vào lợi ích ngắn hạn)

d) By ignoring audience feedback

B

According to "The Screenwriter's Bible," what is the purpose of the midpoint (điểm giữa) in a screenplay?

a) To introduce the main characters

b) To provide closure to the story

c) To present a major turning point or revelation (1 bước ngoặt)

d) To showcase minor conflicts (thể hiện những xung đột nhỏ)

C

How does "Epic Content Marketing" suggest distributing content effectively?

a) By limiting content distribution to one platform

b) By using multiple channels to reach the target audience

c) By distributing content sporadically (rời rạc)

d) By avoiding social media platforms

B

According to "The Screenwriter's Bible," what is the purpose of a beat sheet?

a) To outline the physical appearance of characters (phác thảo hình dáng nhân vật)

b) To describe the setting in detail (mô tả chi tiết)

c) To outline the key events and plot points of a screenplay (nêu những sự việc chính, nội dung cốt truyện)

d) To provide information about the film crew (cung cấp thông tin về đoàn làm phim)

C

How does "Epic Content Marketing" suggest establishing (thiết lập) a brand voice?

a) By constantly (liên tục) changing the tone of communication

b) By imitating (bắt chước) competitors' communication styles

c) By being consistent in tone, style, and messaging (nhất quán)

d) By avoiding any form of communication

C

What does "The Screenwriter's Bible" emphasize (nhấn mạnh) regarding screenplay formatting? (định dạng kịch bản)

a) Using a variety (nhiều) of fonts and colors to make the script visually appealing

b) Following industry-standard formatting guidelines (nguyên tác định dạng tiêu chuẩn ngành) for readability and professionalism

c) Ignoring formatting guidelines to encourage creativity

d) Including extensive footnotes and annotations (bao gồm các chú thích và chú thích mở rộng)

B

How does "Epic Content Marketing" define a content niche (phân khúc nội dung)?

a) A broad audience segment with diverse interests

b) A specialized topic or subject area that appeals to a specific audience (Một chủ đề hoặc lĩnh vực chủ đề chuyên biệt thu hút một đối tượng cụ thể)

c) Any random topic chosen for content creation

d) A temporary trend that quickly loses relevance

B

According to "The Screenwriter's Bible." what is the purpose of the resolution in a screenplay?

a) To introduce the main conflict

b) To provide closure and tie up loose ends

c) To create suspense and leave the audience hanging

d) To include unnecessary details

B

How does "Epic Content Marketing" suggest repurposing (tái sử dụng) content?

a) By deleting old content to make room for new ideas

b) By reposting the same content across all platforms (đăng lại nội dung trên cùng 1 nền tảng)

c) By adapting existing content into different formats or mediums (điều chỉnh lại nội dung hiện có thành các formats khác nhau)

d) By ignoring the need for content updates

C

What does "The Screenwriter's Bible" recommend regarding script revisions? (sửa đổi kịch bản)

a) Making frequent revisions without considering feedback

b) Avoiding revisions altogether to save time

c) Seeking feedback from trusted sources and making revisions accordingly

d) Ignoring feedback and sticking to the original script

C

What is the primary focus of "Epic Content Marketing"?

a) Traditional advertising methods

b) Building trust and credibility through content

c) Generating quick sales leads

d) Social media engagement tactics

B

According to Joe Pulizzi, why is it crucial for brands to become content creators? (thương hiệu trở thành nhà sáng tạo nd lại quan trọng?)

a) To reduce marketing costs

b) To control the narrative surrounding their brand (kiểm soát được câu chuyện xung quanh brand)

c) To avoid competition with other brands

d) To rely solely on paid advertising

B

In "Epic Content Marketing," what is the role of storytelling?

a) To overwhelm (choáng ngợp) the audience with information

b) To create emotional connections with the audience

c) To promote products aggressively (tích cực)

d) To mimic (bắt chước) competitors' strategies

B

What does Joe Pulizzi emphasize regarding content quality versus quantity?

a) Quantity is more important for search engine optimization.

b) Quality content builds trust and credibility with the audience.

c) Quantity ensures wider reach across different platforms.

d) Quality content saves time and resources.

B

According to "Epic Content Marketing," what is the significance of defining a niche audience?

a) It limits the potential reach of the content. (giới hạn tiềm năng tiếp cận của nd)

b) It helps tailor content to specific needs and interests. (điều chỉnh nd theo nhu cầu, sở thích)

c) It reduces the effectiveness of content marketing efforts. (giảm hiệu quả của tiếp thị nd)

d) It encourages generic content creation. (khuyến khích stao nd chung)

B

What is the primary benefit of utilizing a content calendar in content marketing?

a) Tracking social media engagement

b) Generating potential content ideas

c) Outlining when content will be created and published

d) Analyzing competitors' content for reference

C

According to Joe Pulizzi, what is one of the common mistakes brands make in content marketing?

a) Focusing solely on product features (tập trung vào tính năng sp)

b) Investing too much in traditional advertising (đầu tư nhiều vào quảng cáo truyền thống)

c) Ignoring the importance of social media engagement

d) Neglecting to establish a niche audience (Bỏ qua việc thiết lập đối tượng khán giả thích hợp)

A

What does the term "content tilt" refer to in "Epic Content Marketing"?

a) Replicating competitors' content strategies

b) Creating content that stands out in the marketplace (Tạo nội dung nổi bật trên thị trường)

c) Overloading content with technical jargon

d) Abandoning content creation altogether

B

What role does consistency play (tính nhất quán) in content marketing, as discussed in the book?

a) It is unnecessary for content marketing success.

b) It helps build trust and loyalty with the audience.

c) It leads to sporadic engagement from the audience.

d) It increases production costs significantly.

B

In "Epic Content Marketing," what is the primary goal of content curation (quản lý nd)?

a) To overwhelm the audience with a variety of content

b) To showcase competitors' content for comparison

c) To provide valuable content from external sources to the audience (c) Cung cấp nội dung có giá trị từ các nguồn bên ngoài cho khán giả

d) To create content solely focused on self-promotion.

C

What are the key characteristics of content strategy as described in the passage?

a) Credible, trustworthy, and transparent media (Phương tiện truyền thông đáng tin cậy, đáng tin cậy và minh bạch)

b) Manipulative, secretive, and biased information (Thông tin bị thao túng, bí mật và sai lệch)

c) Brief, entertaining, and sensational content (Nội dung ngắn gọn, mang tính giải trí và giật gân)

d) Random, inconsistent, and unreliable communication (Giao tiếp ngẫu nhiên, không nhất quán và không đáng tin cậy)

A

According to the passage, why is it important for organizations to use credible and trustworthy media for communication?

a) To manipulate public opinion (thao túng dư luận)

b) To enhance strategic goals (tăng cường mục tiêu chiến lược)

c) To spread biased information (truyền bá thông tin sai lệch)

d) To save time and resources

B

How does the passage suggest organizations can engage individuals with their content effectively? (Đoạn văn gợi ý các tổ chức có thể thu hút các cá nhân bằng nội dung của họ một cách hiệu quả như thế nào?)

a) By bombarding them with irrelevant (ko liên quan) information

b) By restricting access to content (hạn chế quyền truy cập)

c) By delivering content that matters (quan trọng) to them

d) By using manipulative tactics (sd chiến thuật lôi kéo)

C

What is emphasized regarding the importance of reaching people with relevant content (nội dung liên quan)?

a) It is unnecessary for organizational success.

b) It ensures individuals will engage with the content. (Nó đảm bảo các cá nhân sẽ tương tác với nội dung.)

c) It increases costs for organizations.

d) It decreases the authenticity of the content

B

According to the passage, what will individuals likely do if they don't receive content that matters to them?

a) They will engage with any content available.

b) They will ignore the organization's content.

c) They will trust the organization's content blindly.

d) They will create their own content.

b

How does the passage suggest organizations can ensure (đảm bảo) individuals give their time and attention to their content?

a) By using manipulative tactics (chiến thuật thao túng)

b) By delivering content that matters to them (cung cấp nội dung quan trọng)

c) By restricting access to content

d) By increasing advertising budgets

b

Which of the following best summarizes the main idea of the passage?

a) Organizations should use deceptive tactics to engage individuals.

b) Content strategy should prioritize reaching people with relevant, credible, and transparent content.

c) Organizations should avoid transparency in their communication strategies.

d) Individuals should engage with any content provided by organizations, regardless of its relevance.

B

Why is it crucial for organizations to enhance their strategic goals through content strategy, as mentioned in the passage? (Tại sao điều quan trọng đối với các tổ chức là nâng cao mục tiêu chiến lược của họ thông qua chiến lược nội dung)

a) To increase public confusion

b) To manipulate public opinion

c) To gain trust and credibility

d) To restrict access to information

C

How can organizations ensure they deliver content where, when, and how individuals want it?

a) By restricting access to content

b) By using outdated communication channels

c) By bombarding individuals with irrelevant content

d) By adapting to individuals' preferences and behaviors (Bằng cách thích ứng với sở thích và hành vi của cá nhân)

D

What is the consequence (kết quả) for organizations if individuals don't engage with critical content (nd quan trộng)?

a) It has no impact on organizational success.

b) It undermines (suy yếu) the organization's strategic goals.

c) It increases the organization's credibility.

d) It ensures the organization's success.

B

What is the significance of the strategy part of content strategy?

a) It focuses solely on short-term goals.

b) It determines the direction and goals of the organization. (xác định phương hướng và mục tiêu của tổ chức.)

c) It emphasizes immediate results over long-term planning.(nhấn mạnh kết quả trước mắt hơn là lập kế hoạch dài hạn.)

d) It disregards the input of organizational leaders.

b

How does define strategy in the context of content strategy? (Làm thế nào để xác định chiến lược trong bối cảnh chiến lược nội dung?)

a) As a detailed action plan

b) As a reactive approach to challenges

c) As organizational direction and goals

d) As an individual's personal goals

c

What is implied about the relationship between content strategy and organizational goals?

a) They are unrelated concepts.

b) They should be kept separate for clarity.

c) They should be closely aligned (liên kết chặt chẽ)

d) They often conflict with each other.

C

How does suggest determining organizational goals for content strategy?

a) By ignoring organizational leadership (Bằng cách bỏ qua sự lãnh đạo của tổ chức)

b) By relying solely on historical data (dựa vào số liệu lịch sử)

c) By establishing a formal plan

d) By seeking input from organizational leaders (tìm kiếm ý kiến ​​đầu vào từ các nhà lãnh đạo tổ chức)

D

What is the primary focus of content strategy?

a) Immediate results

b) Organizational direction and goals

c) Random content creation

d) Short-term profitability

b

What does suggest is essential for effective content strategy planning?

a) Ignoring organizational goals

b) Focusing solely on short-term objectives

c) Understanding organizational direction and goals

d) Disregarding the input of organizational leader

c

How does imply the role of content strategy in achieving organizational success?

a) By undermining organizational goals

b) By aligning with organizational direction and goals

c) By focusing solely on short-term profitability

d) By neglecting long-term planning

b

How has the rise of social media impacted the flow of information?

a) It has slowed down the dissemination of information (chậm việc phổ biến thông tin)

b) It has had no effect on information flow. (ko ảnh hưởng)

c) It has accelerated the speed at which information travels (tăng việc phổ biến thông tin)

d) It has made information distribution more controlled (dễ kiểm soát)

c

What characterizes the communications landscape (bối cảnh truyền thông)?

a) It is devoid of information. (không có thông tin)

b) It is overwhelmed with information. (tràn ngập)

c) It is focused solely on traditional media.

d) It is stagnant and unchanging. (đứng yên không thay đổi)

b

What is emphasized as critical to communications?

a) Traditional advertising methods

b) Engagement driven by content (tương tác thúc đẩy bởi nội dung)

c) Exclusive reliance on print media

d) Avoidance of social media platforms

b

How are companies and organizations described in relation to content creation?

a) They are passive consumers of content. (những người tiêu dùng nội dung thụ động.)

b) They are disinterested (ko liên quan) in content creation.

c) They are actively involved as publishers, broadcasters, innovators, and content influencers. (c) Họ tích cực tham gia với tư cách là nhà xuất bản, đài truyền hình, người đổi mới và người có ảnh hưởng đến nội dung.)

d) They outsource all content creation tasks.

c

What is the suggested timing for leveraging the power of content? (Thời điểm đề xuất để tận dụng sức mạnh của nội dung là gì?)

a) In the distant future

b) Only during peak business hours

c) As soon as possible (càng sớm càng tốt)

d) When competitors are inactive

c

What is the driving force behind engagement in communications?

a) Traditional advertising methods

b) The presence of social media influencers

c) Content creation and dissemination

d) Avoidance of digital platforms

c

How does the content suggest organizations should adapt to the changing communications landscape?

a) By maintaining traditional communication methods (duy trì .. truyền thống)

b) By reducing engagement with content (giảm sự tương tác với content)

c) By embracing the role of content creators and influencers (Bằng cách nắm lấy vai trò của người sáng tạo nội dung và người có ảnh hưởng)

d) By ignoring social media platforms entirely

c

What does the content imply about the importance of content in modern communication strategies?

a) It is insignificant compared to traditional methods.

b) It is the sole focus of communication efforts.

c) It is becoming increasingly irrelevant.

d) It is a passing trend with no long-term impact.

b

How does the content characterize the role of companies and organizations in the current media landscape?

a) Passive observers

b) Active participants and influencers

c) Detached from media consumption

d) Victims of information overload

b

What is the overarching message conveyed by the provided content? (Thông điệp bao quát được truyền tải bởi nội dung được cung cấp là gì?)

a) The decline of social media influence

b) The need for traditional media to adapt

c) The importance of content in modern communications

d) The irrelevance of engagement in today's society

C

What are the key components of a content strategy, as mentioned in the provided content?

a) Format and channel

b) Direction and goals

c) Top goals and priorities

d) Experiential and social media

B

How does the provided content define strategy in the context of content strategy?

a) As a detailed action plan

b) As organizational direction and goals

c) As a reactive approach to challenges

d) As individual preferences

b

What is emphasized regarding the importance of strategy in the provided content?

a) Immediate results (kết quả ngay tức thì)

b) Future direction and goals (Định hướng và mục tiêu trong tương lai)

c) Short-term profitability

d) Avoidance of long-term planning

b

What analogy does the content use to describe strategy in relation to the future? (Nội dung sử dụng sự tương tự nào để mô tả chiến lược liên quan đến tương lai?)

a) Road Map

b) Bridge

c) Dead end

d) Detour

a

How are the phrases "The shop wants me to come in" and "It is my office away from work" related to strategy, according to the content?

a) They represent organizational goals.

b) They illustrate content creation techniques.

c) They demonstrate the importance of engagement. (chứng minh tầm quan trọng của việc tham gia)

d) They highlight the significance of physical locations.

C

What concept is described as magnetic content (nội dung từ tính) in the provided content?

a) Content that repels audiences

b) Content that attracts and engages audiences (thu hút)

c) Content that is static and unchanging

d) Content that is irrelevant to the audience's interests

b

What are some examples of formats and channels mentioned in the provided content?

a) Print and publishing

b) Traditional advertising methods

c) Direct mail and billboards

d) Telemarketing and door-to-door sales

a) Print and publishing

How does the content suggest organizations should approach determining their top goals and priorities? (tiếp cận việc xác định các mục tiêu và ưu tiên hàng đầu của họ như thế nào?)

a) By ignoring the future

b) By relying solely on historical data

c) By establishing a formal plan

d) By seeking input from organizational leaders

d

According to the provided content, what is the role of strategy in content creation?

a) To stifle creativity

b) To provide direction and goals

c) To limit audience engagement

d) To prioritize short-term results

b

What distinguishes content marketing from traditional marketing and advertising?

a) Content marketing focuses solely on profits.

b) Traditional marketing and advertising are about telling, while content marketing is about showing (Tiếp thị và quảng cáo truyền thống thiên về kể chuyện, trong khi tiếp thị nội dung thiên về hiển thi)

c) Content marketing relies on renting media space. (Tiếp thị nội dung dựa vào việc thuê không gian truyền thông.)

d) Traditional marketing and advertising prioritize quantity over quality. (Tiếp thị và quảng cáo truyền thống ưu tiên số lượng hơn chất lượng.)

b

How is content marketing described in the elevator pitch (quảng cáo chiêu hàng)?

a) As a traditional approach to advertising

b) As a way to attract a niche audience

c) As showcasing one's expertise rather than just claiming it

d) As a passive form of marketing

d

What does the content suggest about the importance of delivering content in various channels? (phân phối nd trên các nền tảng khác nhau)

a) It is unnecessary to consider the channels where the audience is searching for content (Không cần thiết phải xem xét các kênh mà khán giả đang tìm kiếm nội dung.)

b) It is crucial to focus solely on one preferred channel (Điều quan trọng là chỉ tập trung vào một kênh ưa thích)

c) It is important to deliver content in all available channels (Điều quan trọng là phải cung cấp nội dung trên tất cả các kênh có sẵn)

d) It is irrelevant where the content is delivered as long as it is created (Nội dung được phân phối ở đâu không liên quan miễn là nó được tạo ra.)

C

How does content marketing differ from traditional marketing, according to the content?

a) Traditional marketing focuses on attracting niche audiences.

b) Content marketing focuses on delivering valuable and compelling content to a clearly defined audience.

c) Traditional marketing relies solely on rented media.

d) Content marketing is less effective in engaging audiences.

B

What is the elevator pitch (quảng cáo chiêu hàng) for content marketing's role?

a) Content marketing is about telling the world you're a rock star.

b) Content marketing is about delivering the content your audience is seeking in all the places they are searching for it.

c) Content marketing is about creating interesting information your customers are passionate about.

d) Content marketing is showing the world that you are one.

D

How does content marketing target its audience, according to the content?

a) By creating generic and uninteresting content (nd chung chung ko thú vị)

b) By creating content that appeals to a wide range of audiences

c) By delivering valuable and compelling content to a clearly defined and understood target audience (c) Bằng cách cung cấp nội dung có giá trị và hấp dẫn cho đối tượng mục tiêu được xác định và hiểu rõ ràng

d) By investing in traditional advertising methods (đầu tư vào các phương thức quảng cáo truyền thống)

c

What is emphasized regarding the importance of content marketing for practitioners?

a) Creating content that the audience is seeking in all available channels

b) Owning media instead of renting it (Sở hữu phương tiện truyền thông thay vì thuê nó)

c) Creating content that only the organization is passionate about

d) Telling the world that the organization is a rock star

a

What is the purpose of content marketing for nonbelievers (không tin tưởng) according to the content?

a) To create content that is not interesting to customers

b) To attract a generic audience

c) To create interesting information that customers are passionate about (tạo ra những thông tin thú vị khiến khách hàng say mê)

d) To prioritize profits over audience engagement

c

How does content marketing aim to engage its audience, according to the content?

a) By bombarding them with irrelevant information

b) By telling them how great the organization is

c) By creating content that the audience is passionate about

d) By ignoring their interests and preferences

c

What are the differences between content and content marketing?

a) Content focuses on informing, engaging, or amusing, while content marketing aims to drive profitable customer action. (Nội dung tập trung vào việc cung cấp thông tin, thu hút hoặc gây cười, trong khi tiếp thị nội dung nhằm mục đích thúc đẩy hành động sinh lợi của khách hàng.)

b) Content marketing focuses on informing, engaging, or amusing, while content aims to drive profitable customer action.

c) Content and content marketing are interchangeable terms with no distinctions.

d) Content and content marketing have no relevance to driving profitable customer action.

a

What is the center of gravity for content marketing compared to social media? (Trọng tâm của tiếp thị nội dung so với phương tiện truyền thông xã hội là gì?)

a) Content marketing focuses more on visual content.

b) Content marketing emphasizes long-form content.

c) Content marketing is centered around driving profitable customer action. (c) Tiếp thị nội dung tập trung vào việc thúc đẩy hành động mang lại lợi nhuận của khách hàng.)

d) Content marketing prioritizes quantity over quality.

C

How is content defined?

a) Compelling content that informs, engages, or amuses. (a) Nội dung hấp dẫn nhằm cung cấp thông tin, thu hút hoặc gây thích thú.

b) Content that drives profitable customer action.

c) Content that solely entertains the audience.

d) All of the above.

A

What is highlighted as a requirement for content marketing, as opposed to content alone?

a) Generating social media engagement.

b) Driving profitable customer action.

c) Creating visually appealing content.

d) Providing generic information.

d

What role does informing, engaging, or amusing play in content marketing? Vai trò của việc cung cấp thông tin, thu hút hoặc gây cười trong tiếp thị nội dung là gì?

a) It is the primary objective of content marketing.

b) It is irrelevant to content marketing objectives.

c) It is necessary for driving profitable customer action.

d) It is only important for social media.

c

How does content marketing differ from traditional advertising?

a) Content marketing focuses on driving profitable customer action, while traditional advertising prioritizes brand awareness. (a) Tiếp thị nội dung tập trung vào việc thúc đẩy hành động mang lại lợi nhuận của khách hàng, trong khi quảng cáo truyền thống ưu tiên nhận thức về thương hiệu.

b) Content marketing relies solely on paid advertising, while traditional advertising uses organic methods.

c) Content marketing emphasizes quantity over quality, while traditional advertising emphasizes quality.

d) Content marketing and traditional advertising have identical objectives.

a

What must content marketing achieve for the business?

a) Generating a large social media following.

b) Increasing website traffic.

c) Informing, engaging, or amusing with the objective of driving profitable customer action.

d) Producing viral content.

c

How does content marketing distinguish itself from mere content creation? (Làm thế nào để tiếp thị nội dung phân biệt chính nó với việc tạo nội dung đơn thuần?)

a) By providing content that solely entertains the audience.

b) By creating content that is solely informative.

c) By aiming to drive profitable customer action through informing, engaging, or amusing content.

d) By generating social media likes and shares.

c

What distinguishes the types of content produced in content marketing compared to social media? (Điều gì phân biệt các loại nội dung được sản xuất trong tiếp thị nội dung so với phương tiện truyền thông xã hội?)

a) Content marketing focuses on long-form content, while social media focuses on short-form content.

b) Content marketing prioritizes visual content, while social media prioritizes written content.

c) Content marketing aims to inform, engage, or amuse with the objective of driving profitable customer action, while social media content may not have this objective.

d) Content marketing and social media produce identical types of content.

a

What is emphasized about the role of content marketing in today's world? (Điều gì được nhấn mạnh về vai trò của tiếp thị nội dung trong thế giới ngày nay?)

a) It is optional for organizations.

b) It is an essential component of organizational culture and communication strategy.

c) It is only relevant for certain industries.

d) It is a passing trend with no long-term impact.

b

What is content marketing considered as part of an organization's approach? (Tiếp thị nội dung được coi là một phần trong cách tiếp cận của tổ chức là gì?)

a) An optional marketing tactic.

b) An integral part of how they go to market. (b) Một phần không thể thiếu trong cách họ tiếp cận thị trường.)

c) A strategy reserved for large corporations.

d) A secondary consideration in communication strategy.

b

What assertion does the content make about every company, regardless of what it sells? (Nội dung đưa ra khẳng định gì về mọi công ty, bất kể công ty đó bán gì?)

a) Every company has an inherent bias towards profitability.

b) Every company has an inherent bias towards traditional advertising.

c) Every company has an inherent bias towards content marketing.

d) Every company has an inherent bias in one direction or another.

d

How does the content portray the importance of content marketing compared to traditional marketing methods? (Nội dung miêu tả tầm quan trọng của tiếp thị nội dung như thế nào so với các phương pháp tiếp thị truyền thống?)

a) It suggests content marketing is irrelevant.

b) It emphasizes content marketing as a primary component of organizational culture and strategy. (hấn mạnh tiếp thị nội dung như một thành phần chính của văn hóa và chiến lược tổ chức.)

c) It downplays the significance of content marketing. (hạ thấp tầm quan trọng của tiếp thị nội dung.)

d) It suggests traditional marketing is more effective than content marketing. (tiếp thị truyền thống hiệu quả hơn tiếp thị nội dung.)

b