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who is being targeted: supply-side
providers
who is being targeted: demand side
patients
which tool is being used: market
shopping + competition
which tool is being used: regulatory
government rules + limits
Supply-side market approach: Goal
Use market forces to pressure providers to lower costs
Supply-side market approach: Examples
high deductibles - patients shop around - providers compete
Supply-side market approach: challenges
patients don’t shop for health care like normal goods
Supply-side regulatory: Goal
change how providers deliver care by restricting or guiding what they can offer
Supply-side regulatory: examples
formularies control which drug are available
Practice guidelines telling physicians which services to use
Supply-side regulatory: Challenges
U.S. government doesn’t centrally ration care
Waitlists + selective referral conflict with U.S. culture
Physicians don’t like loss of autonomy
Demand side regulatory: Goal
U.S. government authority to control spending
Demand side regulatory: Examples
DRGs - fixed payment per diagnosis
Medical loss ratios - limit insurer profit
Cost growth benchmarks - set caps
Demand side regulatory: Challenges
Providers refuse public patients, increase volume or shift to make money, hide or shift costs
Demand side market: Goal
Change patient behavior so they chose better care
Demand side market: Examples
Patient education
make low-value care more expensive - push patients toward higher value care
Demand side market: Challenges
Patients don’t have price/quality info
Information asymmetry
Doctors have their own financial incentives