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Four Basic Areas of IP
trade secret (protects information)
patent (protects inventions and processes
copyright (protects creative endeavors in fixed forms)
trademark (protects names and symbols that identify sources of goods or services)
Four Fundamental IP Questions
what is the subject matter that you are trying to protect?
what steps do you need to take to obtain protection (and what time constraints are you under)?
how broad is the scope of the protection you will receive?
what remedies can you receive if someone infringes your rights?
Shift to Knowledge-Intensive Economies
industrial v. information age
Q: what is the primary output?
Carnegie & Rockefeller v. Dell & Jobs
growth - patent example
1980 (~2 million US patents)
2025 (~10 million US patents since 1980)
Similarities with Real or Personal Property
why real property?
establishing boundaries of ownership
establishing bundles of interests that are separable from the physical embodiment of the property
efficiency — tragedy of commons
natural law (Locke) — reward for labor incentive for productive work
Differences from Real Property
real property - can more than one person/entity control or enjoy it at one time?
rights: possession (use and occupy), mortgage, lease, sell, subdivide, etc
it is “rivalrous” there is value in exclusivity
Rivalrous v. Non-Rivalrous
personal property - only one person can consume it
it is rivalrous
Differences from Personal Property
imagine a world without IP laws - are ideas rivalrous?
one party’s use of an idea doenst prevent another’s ability to control or enjoy it
value as a function of scarcity
Q: if i make a digital copy of a song, does that make it any harder for you to make a copy?
there is no ability to control an idea, since it cannot be used up (i.e., isnt rivalrous)
IP - creates the ability to “control” and profit from an intangible
Definition of a Trade Secret
a trade secret is information that:
has economic value, actual or potential, due to its secrecy
includes: processes, software, customer lists, strategy documents, etc
ask: could another replicate this information easily? if so is there any value due to secrecy?
do we need absolute secrecy or can information have value even if a few other people know it (relative secrecy)?
is subject to “reasonable” steps to maintain secrecy
Trade Secret Law
DTSA - defend trade secrets act (2016) - federal civil
damages and/or injunctions
EEA - economic espionage act (1996) - mostly criminal
misappropriate for a foreign entity - 15 yrs and/or $5M
misappropriate a trade secret - 10 yrs and/or fine
exception for whistleblowing
UTSA - uniform trade secrets act - civil in 49 states
damages and/or injunctions
largely preempted common law
Learning Curve v. PLayWood Toys (7th Cir. 2003)
learning curve obtained a patent, naming one of its employees who attended the meeting as the inventor
learning curve had $20M in track sales by 2000
trial court found no trade secrets because:
1. playwood did not demonstrate that its concept was unknown in the industry
2. playwood’s concept could have been easily acquired or duplicated through proper means
5. playwood expended no time, effort or money to develop the concept
Sasqua Group, Inc. v. Courtney (E.D.N.Y. 2010)
Lori Courtney was a recruiter at Sasqua Group, an executive search, it maintains a database of all information collected on all clients
Courtney had never signed an NDA or non-compete
NDA: non disclosure agreement
when Courtney quit, Sasqua Group sought an injuction to stop her from misappropriating its client database
rule: “a customer list developed by a business through substantial effort and kept in confidence may be trated and protected at the owner’s instance agasint disclosure to a competitor, provided the information it contains is not otherwise readily ascertainable”
Courtney argues: all the facts came from public sources
she shows that she can replicate the database easily
Q: does this matter?
Q: could this have been a TS at one time and then become not a TS because of the modern internet?
United States v. Noasel (9th Cir. 2016)
Nosal worked at an executive search firm, KFI and he decided to launch a competitor firm
prior to leaving KFI, Nosal downloaded “confidential” information from a KFI database to use at the new enterprise, in violation of KFI’s confidentiality policies
this information consisted of candidate source lists that were derived from a proprietary program’s review of policy available resumes
Nosal argued that the alleged trade secret was composed mostly, if not entirely, of public information
the court disagreed with Nosal:
rule:”the fact that some… of the trade secret is well known does not preclude protection for a secret combination…”
application: the “database contained a massive confidential compliation of public data, the product of years of effort and expense, each source list was the result of a query run through a propriety algorithm…”
note: the value is in the sorting of public data
Religious Tech v. Netcom (N.D. Cal. 1995)
Church of Scientology sued ex-member and critic (Ehrlich) who posted Church’s works on internet for misappropriation
the church contested that the advanced technology works consist of “processes and the theory behind those processes… that are to be used precisely as set forth by L. Ron Hubbard to assist the parishioner in achieving a greater spiritual awareness and freedom”
Ehrlich - this information is of no value to me, so no TS
court - the info must have value (actual or potential) to someone, not necessarily the defendant
ehlich - there are no competitors to scientology thus you cant create a competitive advantage via these secrets thus no TS
court - this could have “potential value” in future
rule - potential value is enough to create a TS
note - the church has previously licensed out these works, so there is actual value too
note: the court ruled against the church on the TS issue, but it did find that there was value in the secret texts
Steps Towards Secrecy:
physical measures (e.g., vaults, building security, access limitations)
confidentiality agreements (NDAs)
covenants not to compete
digital security (e.g., password protections)
labelling of confidential information
employee notification policies regarding trade secret policy
“need to know” limitations
Reasonableness Considerations
value of info - does the standard of “reasonableness” go up for more valuable information?
resources available to company to protect its secret - were there easy protections not taken?
Allied Supply v. Brown (Ala. 1991)
allied sued three former mangers who had resigned and formed their own competing firm, allied argued that the managers misappropriated customer and vendor lists
evidence showed “at least 10 allied employees had free access to the lists, the lists were not marked ‘confidential’; the lists were taken home by employees; multiple copies of each list existed; and the information on the lists was contained in the receptionist’s Rolodex
rule: the law “requires that he purported ‘trade secret’ be the ‘subject of efforts that are reasonable under the circumstances to maintain its secrecy’”
court: given Allied’s failure to protect its data, “we agree with the trial court’s… holding that Allied did not meet its burden of showing that it had taken reasonable steps to ensure that the lists remained a trade secret”
Scope of Trade Secrets
DTSA defines a trade secret as:
broad subject matter - all forms and types of financial, business, scientific, technical, economic, or engineering information
including patters, plans, compilations, program devices, formulas, designs, prototypes, methods, techniques, processes, procedures, programs, or codes…
whether tangible or intangible, and whether or how stored, complied, or memorialized physically, electronically, graphically, or in writing if:
A: the owner thereof has taken reasonable measures to keep such information secret; and
B: the information derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable through proper means by another person who can obtain economic value from the disclosure or use of the information
note: must show all of the above (note the “and”)
the value definition is consistent with our past cases
Mason v. Jack Daniel’s (Ala. App. 1987)
Mason owned a bar in Alabama he developed a new drink - “Lynchburg Lemonade” the recipe was simple:
1 part Jack Daniel’s; 1 part triple sec; 1 part sour mix; 4 parts lemon lime soda
a sales representative from Jack Daniel’s, Randall, visited the bar and asked about the drink, someone told him the recipe, though he knew it was a “secret”
the drink was mixed away from the public and bartenders were told not to share the recipe
within a year, Jack Daniel’s sold the drink
court: masons ability to combine these common elements into a successful beverage, like the creation of a recipe from common cooking ingredients may be a trade secret entitled to protection
rule: novel combinations of common ingredients can be a trade secret
Art & Cook v. Haber (E.D.N.Y. 2017)
Art & Cook, Inc. (A&C) is a cookware & kitchenware company that sells to major retailers
A&C fired Haber, who had been employed there for nearly five years, after a routine audit of Haber’s work computer indicated Haber had transferred valuable proprietary information to his personal email account
this info included logos, branding/marketing strategies, and sales projections for two product lines about to launch, as well as contact info for 72 retailers to whom the company hoped to sell
shortly thereafter, a supplier reported to A&C’s president that Haber was requesting that it supply the same products it supplied to A&C to him
the following facts were established in court:
A&C password-protected its server and folders
A&C contracted a third-party security company to protect its server from outside hacking
the A&C President testified he spoke to Haber on numerous occasions about confidentiality
A&C did not require Haber to sign a non-compete
A&C first presented an NDA to Haber three years after he was hired; when he refused to sign it, A&C continued to employ him and did not limit his access to sensitive information
all of the employees to whom the NDA was presented refused to sign it
conclusion: A&C took some steps to protect the privacy of its information (e.g., passwords, security, etc)
this is however insufficient to overcome the fact that Haber refused to sign a confidentiality agreement and A&C continued to grant him access to its information
rule: confidentiality can be impliedly waived by the TS owner
held: no trade secret (actually, no temporary injunction issued against Haber)
Fail-Safe v. A.O. Smith Corp. (7th Cir. 2012)
FS makes anti-pool entrapment equipment, AOS makes motors for such devices, FS’s founder (Cohen) started talks with AOS about AOS making pumps for its devices confidentiality wasnt discussed
the below happened before confidentiality was raised:
letter from cohen to AOS proposing discussions
months of continued discussions
letter describing the project and discussing FS’s past failed attempts
Cohen visits AOS in Milwaukee Cohen signs a one-way AOS-specific confidentiality agreement no reciprocal agreement was signed
Cohen proposed a formal arrangement (recognizing there wasnt one at that point) nothing cam eof it
Cohen sent a letter to other parties trying to bring in a pool pump team he referenced his work w AOS and they responded that they werent working together and told them not to disclose their trade secrets
AOS produced its won motor/ product FS Cohen says it used their technology
FS sues for trade secret misappropriation
Q: did FS take reasonable precations to maintain the confidentiality of its trade secrets?
rule: an implied obligation of confidentiality may possibly exist, but the scope of the obligation depends on the facts
courts might find an implied duty of confidentiality if:
they were small/unsophisticated firms and/or
they agreed to work together before sharing information
held: this wasn’t the case here no implied obligations
License v. Assignment
assignment (A → All)
what obligations does an assignee have to the assignor?
license (L → Limited)
what risk does a licensor undertake?
when would a licensor want to license out its TSs?
what benefits does a licensee have to the licensor?
can the licensor impose additional restrictions? how?
Union Pacific v. Mower (9th Cir. 2000)
Mower resigned from Union Pacific until 1992 however Mower would stay for 3 years as a sonsultant
they agreed that until Dec 31, 1995 “Mower would not… reveal UP’s confidential and privileged information
in 1997 Mower was called on to testify about his work at Union Pacific, they objectified , arguing that Mower had an obligation not to disclose confidential information
is there an implied confidentiality agreement between the parties?
oregon law imposes on every employee a legal duty to protect an employers trade secrets and other confidential information, this obligation continues beyond the term of employment
rule: some states may recognize an implied duty of confidence for employees
rule:any implied duty of confidentiality is superseded by a written confidentiality agreement
Ownership of TSs Created by Employees
if employee independently creates a TS unrelated to work and using own resources, employee owns it
if created at work, related to job, or used job resources:
belongs to employer if:
express employment/invention contract or
employee was “hired to invent” (i.e., employee hired to research this area or to solve that problem)
otherwise belongs to employee but employer may have shop rights
Yourself v. Halcrow (S.D.N.Y. 2011)
Youssef worked as Director of structural Systems at Tishman Corp - the construction manager for the Veer Towers, Halcrow was the structural engineer
Tishman worried about Halcrow’s design, Tishman asked Youssef to review it, he created a unique structural design, which was adopted
the building won awards, youssef was upset that he had not received recognition for his designs
Youssef sued Halcrow for misappropriation
court: “under new york law the work product of an agent ‘within the scope of his assigned duties as an employee’ is ‘owned by the employers’”
what might have given Youssef rights?
there is no allegation that the plaintiff performed this work on his personal time using his own resources”
McClain v. Texas (Tex. App. 2008)
DiDrickson admitted that McClain came up with and created the flowcharts
that an invention was conceived or developed while the inventor was employed by another does not alone give the employer any right in the invention
Q: was McClain employed to invent?
an employer has a shop right when “the invention was developed by his employee during the employer’s time or with the assistance of the employer’s property or labor, a shop right is a nonexclusive non transferable right to use the invention
Contracts to Protect IP
the “hired to invent” rule applies where the parties dont have a relevant contract
wouldnt it be more efficient to just create a contract (instead of suing each other)?
but how broad can these contracts be?
Daugherty v. Highland Cap. (Tex. App. 2016)
dougherty was an executive at highland capital until he quit, he took many documents with him
the information did not meet the definition of trade secret (e.g., didnt have economic value), but did constitute “confidential information” as defined in his employment agreement (e.g., identity of investors)
highland sued for breach of contract
rule: contractual agreements can protect information beyond trade secrets
however agreements must be valid discussed later
Three Types of Agreements
covenants not to compete (non-competes)
non-disclosure agreements (NDAs)
invention assignment agreements
Covenants Not to Compete
can be used to restrict a former employee from working for a competitor or from using the former employees confidential business info
also used in sales of businesses, etc
state law covers enforceability
must protect a “legitimate business interest” to be valid
Sample Language of a Non-Compete
during the term of employee’s employment with the company and for _ months from the termination of their employment:
employee will not directly or indirectly [work for or help] any business that performs services similar to those provided by the company
geographically limitation - in any market area where the company has provided services while employee was employed
Enforceability of Non-Competes
restraint can be no greater than necessary to protect employers’ legitimate business interests consider:
duration of restriction;
geographic scope of restriction; and scope of activity restricted
if the employer’s market has no meaningful geographic boundary, should courts care less about geographic scope and more about whom the employee can contact?
restraint cannot by overly harsh in limiting the employee’s right to earn a livelihood
restraint cannot be contrary to public policy
do states have different “public policies”?
california v. texas?
express time limits per state statutes (e.g., cant exceed one year)
Non-Disclosure Agreements (NDAs)
also called proprietary information agreement
can be used to protect TSs and confidential info that does not rise to the level of s TS
even states that dont allow non-competes generally enforce NDAs
Sample Non-Disclosure Agreement
clause - employee shall not disclose - during or after their employment - XYZ’s proprietary information without obtaining written consent…
definition - employee understands that the term “proprietary information” means any information not generally known which gives an advantage over its competitors who do not have the information
is this broader than a trade secret?
Invention Assignment Agreements
invention assignment agreement: employee agrees to assign to employer ownership of inventions conceived or developed during employment
employee must tell employer about inventions
generally enforceable when connected to employment
what if employee invents something at home on her own time using her own own time using her own equipment and unrelated to employer’s business
Other Approaches to Invalid Agreements
red pencil rule: throw out the entire contract
blue pencil rule: strike any invalid language, leaving rest of valid languages on the page (no re-writing)
GA applies this rule (though more recently its also added language)
equitable reformation doctrine: rewrite the language to be consistent with the parties’ intent as modified by the law
Prohibited Misappropriations
UTSA - “misappropriation” includes:
improper means to acquire the trade secret - e.g., obtaining by theft, fraud, bribery, breach of confidence, or inducing others to breach that duty
disclosing or using misappropriated trade secrets
this includes using info from a third party if you know, or should know, that info was obtained via improper means or is subject to confidentiality
Legit Ways to Obtain Trade Secrets
information is public
reverse engineering
independent creation
competitive intelligence
Improper Means
note: courts hold in certain circumstances, despite the lack of a violation of any applicable law, a party engages in misappropriation by undertaking “improper means” of securing information
example: company is constructing a new plant, competitor files plane overhead and takes photos they identify TSs
held: competitor engaged in misappropriation
“we introduce here so no new or radical ethic since our ethos has never given moral sanction to piracy, the marketplace must not deviate for from our mores, we should not require a person or corporation to take unreasonable precautions to prevent another from doing that which he ought not do in the first place “
Civil Remedies - UTSA
injunction - preliminary and/or permanent
equatable remedies consider all facts and do what is fair
monetary (legal) damages
actual loss plus additional unjust enrichment
or reasonable royalty
when would this be different? manufacturing capacity?
willful & malicious? - enhanced damages up to 2x
attorney fees if bad faith lawsuit or if willful & malicious
Potential Criminal Sanctions - EEA
discretionary prosecution - considerations include:
the scope of the criminal activity, including evidence of involvement by a foreign government, foreign agent or foreign instrumentality;
the degree of economic injury to the trade secret owner;
the type of trade secret misappropriated;
the effectiveness of available civil remedies; and
the potential deterrent value of the prosecution
Shapiro v. Hasbro (C.D. Cal. 2015)
Shapiro - professional toy inventor
Hasbro - makes toys (see, e.g., GI joe, Transformers)
in 2013, Hasbro asked Shapiro for submissions, they signed an NDA, and Shapiro shared her idea for “Wishables” - a toy with including glitter liquid like a snow globe
Wishables did not generate interest in Hasbro and were rejected
Shapiro found My Little Pony and Littlest Pet Shop toys with the glitter snow globe feature
Q: is this a potential trade secret?
hasbro argued that the accused toys were independently created
in early 2011 Andrea Ehret a hasbro employee began developing a toy concept that consisted of glitter globe toys
when ehret moved to the MLP line later in 2011 she brought the idea with her
on july 18th, 2012 Ehret had models built
hasbro argues that it independently created the accused feature in july or august of 2012, which was well before the April 25, 2013 date when plaintiff alleges defendant first had access to shapiro designs
rule: independent creation is a defense to trade secret misappropriation
applied here: defendant could not have misappropriated what it created itself before it had access to plaintiffs wishables line
held: no trade secret misappropriation
International Aspects of Trade Secrets
U.S. trade secret law is “territorial,” meaning that it only applies to actions that occur within the U.S.
thus US companies whose trade secrets are misappropriated abroad have limited resource under US law
some states have applied their UTSA to foreign companies whose trade secrets create a harm in the state (e.g., cali)
DTSA can be applied abroad if the offender is a US citizen/resident or if “an act in furtherance of the offense was committed in the United States”
can always consider foreign trade secret laws
ITC: Section 337 Investigations
intl trade comm’n is a federal agency - advises congress and president on trade issues
can adjudicate disputes involving imports that allegedly infringe IPRs (including “unfair methods of competition and unfair acts in the importation of articles” (TS misappropriation))
advantages to ITC proceeding (administrative) over a court proceeding (judicial):
ITC decision usually issues faster
“in rem” jurisdiction, not “in personal”
3 parties to the action: the complainant, the respondent, and the office of unfair import investigations (OUII)
remedies: no $$ damages; instead have:
exclusion orders:
limited: products of the named respondent
general: includes finished products that include the infringing item
enforced by customs and border patrol (CPB)
cease and desist orders: prohibit violating company from selling, distributing, or otherwise using the infringing or misappropriated imported products in the US
Certain Crawler Cranes (ITC 2015)
lansing a former employee & VP of Manitowoc Cranes left MOnitowoc after 24yrs to work for Sany Heavy Industry, a chinese company
ITC found that Sany knew that Lanning was using Manitowoc’s info in its business and did nothing to stop him
Manitowoc filed a Section 337 action, claiming both patent infringement and TS misappropriation
ITC found trade secret misappropriation
ITC issued a 10 year limited exclusion order
seizure is possible for repeat offenders
Reverse Engineering
rule: where a company examines a public product and figures out underlying trade secrets they cannot be held liable for trade secret misappropriation
Atari Games v. Nintendo (Fed. Cir. 1992)
nintendo designed a program to prevent the NES system from accepting unauthorized game cartridges, both the NES console and authorized game cartridges contain chips programmed with the software
the console contains a “lock chip” authorized game cartridges contain a or “key chip” when a user inserts an authorized cartridge into a console the key chip in effect unlocks the console
Atari obtained a copy of the NES lock/key source code that per agreement, could only be used with regard to another lawsuit
Atari used this to reverse engineer the software and used it to make slave chips to put in games it made
rule: reverse engineering occurs where a party started with a legitimately obtained product and worked backward to figure out the process
held: this is not reverse engineering
note: this is a variation of the actual case