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Correlation
Apparent connection in data
Causation
Proven connection in data
Independent Variable
What is manipulated (tested)
Dependent Variable
What is measured
Experimental Group
Group that gets IV
Control Group
Comparison (placebo in drug study) group
Left Brain
Language and logic
Right Brain
Creative and spatial
Corpus Callosum
Connects hemispheres
Cerebral Cortex
Covers the brain
Autonomic
Unconscious (automatic) processes
Somatic
Voluntary processes
Afferent Neurons
Sensory Functions
Efferent Neurons
Motor functions
Sympathetic Nervous System
Arousing (fight or flight)
Parasympathetic Nervous System
Calming
Neurotransmitters
Chemicals in nervous system
Hormones
Chemicals in endocrine system
Hypothalamus
Controls endocrine system
Thalamus
Routes information to parts of brain
Lateral Hypothalamus
Stimulates hunger
Ventromedial Hypothalamus
Suppresses hunger
Broca's Area
Speech production
Wernicke's Area
Speech comprehension
Identical Twins
Same fertilized egg
Fraternal Twins
Separate eggs
Axon
Sending end of neuron
Dendrite
Receiving end of neuron
Sensory (Afferent) Neurons
Body to brain
Motor (Efferent) Neurons
Brain to body
Agonist Drugs
Increase neural firing
Antagonist Drugs
Decrease neural firing
Nature
Genetics, biology
Nurture
Environment, experience
Assimilation
All large four legged animals are 'cows'
Accommodation
Horses are different than cows
Sensorimotor
Literal thinking, object permanence
Pre-Operational
Symbolic thinking, conservation tasks
Concrete Operations
Logical thinking
Formal Operations
Philosophical thinking
Sensation
Bottom-up processing
Perception
Top-down processing
Rods
Light processing
Cones
Color processing
Opponent Process Theory
Colors have opposites (black/white, Green/Red, Blue/yellow)
Trichromatic Theory
Cones see either Red, Blue, or Green
Primacy Effect
First thing remembered
Recency Effect
Last thing remembered
Proactive Interference
Old memory interferes with new
Retroactive Interference
New memory interferes with old
Implicit Memory
Skills
Explicit Memory
Facts
Recall
Without cues
Recognition
From cues/hints
Algorithms
Formulas; step-by-step
Heuristics
Rules of thumb
Representative Heuristics
Stereotypes
Availability Heuristics
Based on information
Phonemes
Basic sound units
Morphemes
Basic units of meaning
Fluid Intelligence
Brain power (analytical)
Crystallized Intelligence
Acquired knowledge (factual)
Validity
Test measures what it should
Reliability
Test returns consistent results
Achievement Test
What you've learned
Aptitude Test
What you can do
Intrinsic Motivation
For personal satisfaction
Extrinsic Motivation
For rewards or avoiding punishment
Classical Conditioning
Natural response to stimulus
Operant Conditioning
Learned response to stimulus
Reinforcement
Always good
Punishment
Always bad
Positive (+) Reinforcement
Adding pleasant stimulus
Negative (-) Reinforcement
Subtracting aversive stimulus
Positive (+) Punishment
Adding aversive stimulus
Negative (-) Punishment
Subtracting pleasant stimulus
Internal Locus of Control
You control the environment
External Locus of Control
Environment controls you
Authoritative
Child autonomy within defined limits
Authoritarian
Total parental control
Normative Social Influence
Conforming to gain approval of others
Informational Social Influence
Accepting others' opinions about reality
Prejudice
Attitude
Discrimination
Action
Fundamental Attribution Error
Overestimating the disposition of others
Self-Serving Bias
Overestimating your own disposition
Foot in the Door
Start with small ask
Door in the Face
Start with big ask
Central Route Persuasion
Facts and evidence
Peripheral Route Persuasion
Imagery and symbolism
Id
Primal instincts
Superego
Conscience, moral compass
Displacement
Taking out your frustration on others
Projection
Seeing your negative traits in others