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Pleonasm
The use of more words than are necessary to convey meaning for emphasis
Chiasmus
Where a sentence is repeated but in reverse order
Cumulation
Many similar words in a short space, giving weight to the idea being expressed
Anaphora
Repetition of a word or phrase at the beginning of a sentence
Anapest
A metrical foot of three syllables, two short (or unstressed) followed by one long (or stressed), which typically creates rhythm or momentum
Dactyl
A three-syllable metrical foot with a stressed syllable followed by two unstressed syllables, typically creating a serious atmosphere
Invective
An emotionally violent, verbal denunciation or attack using strong, abusive language
Epistrophe
A word or phrase repeated at the end of consecutive lines
Undertone
An attitude that may lie under the ostensible tone of the piece
Inclusive language
Using words such as us, we, you, our
Synthetic personalisation
The process of addressing mass audiences as though they were individuals through the use of inclusive language
Hyperbole
Completely overstating and exaggerating a point for effect
metonymy
In which the name of one object is substituted for that of another closely associated with it
Synecdoche
In which the part stands for the whole, or the whole for a part
Testimonial
Using words of an expert, famous person, or regular guy to persuade others
Bandwagon
persuading people to do something by letting them know others are all doing it as well
Card stacking
Telling the facts for one side only
Hypophora
Where a question is asked and then immediately answered
Antithesis
The presentation of two contrasting ideas in a balanced sentence
Asyndeton
The omission of a conjunction from a series of related clauses
Polysendeton
Where several conjunctions are used to join connected clauses in places where they are not contextually necessary
Assonance
The repetition of similar vowel sounds
Consonance
Repetition of similar consonant sounds
Diction
The choice and arrangement of words
Litote
A positive is stated by negating its opposite
Cacophony
Discordant, rugged, or hard-sounded effets in prose or verse
Cliché
A boring phrase made tedious by frequent repetition, but often attempt to be clever but are undermined by constant use
Diatribe
A severely critical type of discourse, characterised by anger directed towards something or someone
Direct narration
A style of narration that tell a story
Indirect narration
A style of narration that shows a story
Nominalisation
Where a verb or a verb group is transformed into a noun
Reported speech
The narrator of a story summarises what other characters say
Semantic field
A group of words that are related or analogous in meaning, often connected with a particular context of use
Sensationalism
Language that appeals to emotions, exaggerating, over-hyping, and attracting attention to controversy