Ch 11 - 312

A learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object is known as a(n)

Answers:
belief.
emotion.
attitude.
cognition.
attribute

attitude.

In an attempt to alter consumers' cognitive component of their attitude toward Pepsi brand of cola, a freshness date was added on the cans. Pepsi wanted consumers to consider this attribute that was never a consideration before. According to the multiattribute attitude model, Pepsi was using which strategy to alter a consumer's attitude?

Answers:
change beliefs
shift importance
add beliefs
change ideal
change feelings

add beliefs

Feelings or emotional reactions to an object reflect the __________ component of an attitude.

Answers:
knowledge
cognitive
affective
behavioral
orientation

affective

Mitch likes Toyota automobiles because he thinks they have the highest reliability of all automobiles. His belief about Toyota's reliability represents which component of Mitch's attitude?

Answers:
affective
cognitive
factual
behavioral
utilitarian

cognitive

Generally speaking, compared to attitudes formed under the peripheral route, attitudes formed under the central route tend to be

Answers:
stronger.
more resistant to counterpersuasion attempts.
more accessible from memory.
more predictive of behavior.
All of these choices are correct.

All of these choices are correct.

Which type of advertisement or sales presentation presents both good and bad points?

Answers:
unbiased message
one-sided message
two-sided message
positive/negative message
balanced message

two-sided message

Madeline has a(n) __________ toward Coke, whereby she simultaneously really likes the taste but also is really negative about the brand because it has high calories.

Answers:
relative attitude
lack of ability
ambivalent attitude
interpersonal influence
All of these choices are correct.

ambivalent attitude

Which of the following is a theory about how attitudes are formed and changed under varying conditions of involvement?

Answers:
cognitive dissonance theory
theory of reasoned action
elaboration likelihood model
attribution theory
noncompensatory theory

elaboration likelihood model

Which of the following is used to understand a consumer's cognitive component of attitude?

Answers:
attribution theory
cognitive dissonance theory
multiattribute attitude model
attitude consistency theory
attitude perception model

multiattribute attitude model

Dana is watching television when a commercial for a brand of bathroom cleaner comes on. She is not very interested in the product category, but the ad was entertaining and made her laugh. As a result, she had a positive attitude toward the brand of cleaner advertised. According to the elaboration likelihood model, which route to persuasion influenced Dana?

Answers:
primary route
secondary route
central route
peripheral route
indirect route

peripheral route