Asch's study

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4 Terms

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aim

to assess the extent to which people will conform to the opinion of others

2
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sample

  • 123 students

  • American

3
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procedure

  • group of participants were shown a series of lines of different lengths

  • they were shown 2 cards, one with the standard line and the other with 3 comparison lines

  • each group of confederates had 1 naïve participants

  • they were asked which comparison lines was the same lengths as the standard line

4
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findings

  • 75% - participants conformity levels to group pressure at least once

  • 5% - participants conformity levels when an ally was present

  • 2% - participants conformity levels when they had to write down their answers