7 Fashion System 2025-2026: Beyond Reality - Gen AI

Vocabulary flashcards covering Generative AI definitions, fashion campaigns, digital twin concepts, risks, and literature references.

Generative AI (Gen AI)

A type of artificial intelligence describing machine learning algorithms capable of generating text, images, or other forms of media, categorized as a sub-branch within deep learning.

Deep Learning

A sub-field in artificial intelligence within which Generative AI functions as a sub-branch.

Casablanca SS23 Campaign

A fashion campaign photographed by Luke Nugent and styled by Helena Tejedor, utilizing AI-generated visual media.

Mathilda Gvarliani Digital Twin

An H&M campaign digital twin created for model Mathilda Gvarliani (NEXT New York), associated with the statement: "She's like me, without the jetlag".

Yar Aguer Digital Twin

An H&M campaign digital twin created for model Yar Aguer (NEXT New York), described as a way to be in New York and Tokyo on the same day.

Vilma Sjöberg Digital Twin

An H&M campaign digital twin created for model Vilma Sjöberg (MIKAS Stockholm), cited as proof that technology can enhance the modeling profession rather than replace it.

Possible Risks of Gen AI

Key risks listed by BoF and McKinsey Company, including job loss, audience backlash, biased data, inhibition of creativity, intellectual property issues, and challenges regarding AI generated content.

"H&M Knows Its AI Models Will Be Controversial"

A study material article written by M. Bain in BoF addressing controversial aspects of AI models.

"Driving Growth Through Generative AI: An Executive Playbook"

A study material publication by R. Roberts and K. Te featured in The State of Fashion 2024.

"Why Some AI Ads Flourish and Others Fail"

A study material article written by E. Sylvers in BoF examining outcomes of AI advertising campaigns.