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cognition
all the mental activities associated with thinking, knowing, remembering, & communicating
concepts
mental groupings of similar objects, events, ideas, or people
formed by prototypes
ex. the idea of a chair
prototypes
a mental image or best example of a category. new items can be matched to this example to easily categorize them
ex. comparing feathered creatures to a classic bird
metacognition
an awareness of your own thought processes and the patterns behind them
algorithm
methodical, logical rule that guarantees a solution to a problem
can take a very long time and a lot of effort
will not make any errors though
heuristics
a simple thinking strategy that allows us to make judgements and solve problems efficiently
speedier than an algorithm but also more error-prone
insight
a sudden realization of a problem’s solution
confirmation bias
a tendency to seek information that supports our preconceptions and to ignore or distort contradictory evidence
we also don’t look for evidence that disproves our assumptions!
fixation
an inability to see a problem from a new perspective once we’ve formed our belief
caused by confirmation bias
mental set
our tendency to approach a problem in a particular way that has been successful in the past
perceptual set vibes
schema
a mental framework or concept that helps organize + interpret information
a pattern of thought and behavior that represents our unique knowledge, beliefs, and expectations
assimilation
the process of incorporating new information into existing schemas
accomodation
the process of modifying schemas or creating new ones to incorporate new information
functional fixedness
cognitive bias limiting us to use objects only in the way they’re traditionally used
executive function
a set of cognitive processes that allow us to plan, organize, and regulate behavior
ex. problem-solving, impulse control
intuition
effortless, immediate, automatic thought
representativeness heuristic
estimating the likelihood of events based on how well they match particular prototypes
may lead us to ignore relevant information
ex. how after 9/11 young arab men were seen as terrorists (even though they were regular people)
availability heuristic
estimating the likelihood of events based on their availability in memory
we perceive events as common when they come easily to mind
ex. wins are loud but losses are quiet in casinos, so we think that we win more than we do
priming
unconscious activation of associations, predisposing one’s memory/perception/response
nudge
an attempt to influence the behavior, choices, judgements, or feelings of an individual/group in a predictable way without forbidding options or changing incentives
subtly influences behavior in ways that are easily avoidable
ex. putting fruit at eye level in the cafeteria
gambler’s fallacy
belief that the probability of a random event occurring in the future is influenced by previous instances of that type of event
ex. believing that a coin must land on tails next after landing on heads 3x
sunk-cost fallacy
when someone refuses or is reluctant to abandon a strategy/course of action because they’ve invested a lot into it… even though abandonment would be more beneficial!
overconfidence
our tendency to overestimate the accuracy of our beliefs and judgements
belief perseverance
clinging to one’s initial conceptions after they’ve been discredited or disproved
framing
the way an issue is posed
significantly effects our stances and judgements
ex. “pro-life” vs. “anti-abortion”
creativity
the ability to produce novel, valuable ideas
convergent thinking
narrowing down available solutions to find the single best one
used on standardized multiple-choice test
requires aptitude
divergent thinking
expanding the number of possible solutions
creative thinking does this