woman's realm - theory

barthes

• gesture codes of front cover

• cultural codes reflected in sections

levi-strauss

• feminism vs patriarchy

• women vs male roles e.g., advert with cleaning

gauntlett

• aspirers can take identity from the product

van zoonen

• body as a spectacle subverted - modest clothing

• however, sultana advert does have a woman in a bathing suit which indicates the female body is used as a commodity

hooks

• lack of ethnic diversity conforms to theory of patriarchal and racial hierarchy

• reflects historical context to a degree

curran & seaton

• owned by conglomerate IPC Media so explains lack of diversity and creativity

hesmondhalgh

• horizontally integrated - can use colour printing - makes more appeal

• vertical integration - covers wide audience - more ad revenue

gerbner

• exposure to ideas about female role e.g., children’s realm + sunday cook will naturalise ideology that women are domestic caregivers

hall - reception

• pref - aspiring middle class white married women at the time

• neg - single working class women who won’t relate to the stories or the rest of the audience

• opp - modern audience - print - feminism