Doblin's Ten Types of Innovation.

What are the three main categories in Doblin's Ten Types of Innovation?

1. Configuration
2. Offering
3. Experience

What is Profit Model innovation in Doblin's framework?

Innovating how a company makes money. Examples include subscription models, dynamic pricing, and freemium services.

What is Structure innovation?

Organizing your company's assets, resources, or talent in unique ways, such as through decentralized teams or flexible work environments.

What is Process innovation?

Using superior methods to perform tasks, like lean manufacturing, agile development, or design thinking.

What is Product System innovation?

Creating complementary products or services that enhance the main offering, like Apple's ecosystem of devices or Tesla's energy solutions.

What is Service innovation?

Enhancing customer support and amplifying the value of offerings, such as personalized service or proactive customer support.

What is Channel innovation?

Innovating how you deliver your offerings to customers, such as through omnichannel strategies, online platforms, or pop-up stores.

What is Brand innovation?

Differentiating your company through unique branding strategies, including brand storytelling and aligning with social or environmental causes.

What is Customer Engagement innovation?

Fostering compelling interactions with customers, such as through gamification, loyalty programs, or community building.

What is Network innovation?

Creating value by connecting with others, like through strategic partnerships, alliances, or open innovation platforms.

What is Product Performance innovation?

Developing distinguishing features or functionality in products, like superior durability, customization, or unique designs.