Basic Principles of Individual Choice and Market Function

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Vocabulary terms and definitions covering the four principles of individual choice, market questions, and the tenets of a functioning marketplace.

Last updated 4:07 PM on 8/17/26
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10 Terms

1
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Scarcity

A condition where resources and opportunities are finite and limited, necessitating choices, illustrated by traffic congestion in Lagos, Nigeria.

2
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Opportunity cost

The real cost of something, defined as what you must give up or forgo to obtain your choice.

3
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Marginal decisions

Decisions about "how much" to do of an activity, involving trade-offs and marginal analysis.

4
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Incentives

Opportunities that people usually take advantage of in order to make themselves better off.

5
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Four basic market organization questions

  1. What will be produced? 2. How will it be produced? 3. Who will produce it? 4. For whom will it be produced?
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Trade-offs

The management of competing goals, specifically efficiency and equity, within different economic systems.

7
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Pricing mechanism

A regulated or non-regulated medium used by markets for the allocation of scarce resources.

8
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Land, labor, and capital

Resources that are allocated through pricing or practice to entities that will make for their most productive use.

9
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Mixed marketplace coordination

A function of markets to serve as a medium to coordinate activities in response to private and public incentives signaling unlimited needs and wants.

10
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Exploitable trade and exchange opportunities

Opportunities created by participants to maximize private and public gains and returns to society in a resource constrained environment.