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CBA 469 - JSU - Chapter 5 - Competitive Advantage
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a firm's accounting metrics
how much economic value a firm generates
how much shareholder value a firm creates
Which of the following are standard performance dimensions for a company? (More than one answer may be correct.)
Multiple select question.
a firm's accounting metrics
how much economic value a firm generates
how a firm's mission statement relates to its strategic intent
the fixed and variable costs
how much shareholder value a firm creates
comparative analysis of firms
Public companies are required by law to release detailed accounting data, which enables ______.
Multiple choice question.
economic value creation
a balanced scorecard system
comparative analysis of firms
shareholder value creation
profitability ratios
Return on invested capital, return on assets, and return on revenue are examples of the ______ most commonly used in strategic management to conduct direct performance comparisons between different companies.
debts
profitability ratios
overhead costs
competition metrics
pension obligations
operating leases
Which of the following are considered off-balance sheet items? (More than one answer may be correct.)
owned assets
cash
pension obligations
operating leases
It captures the historical cost of a firm's assets.
Its importance has declined over time.
It is calculated as costs of assets minus accumulated depreciation.
Which of the following are true of a firm's book value?
It captures the historical cost of a firm's assets.
It is based on future valuations of a firm.
Its importance has declined over time.
It is calculated as costs of assets minus accumulated depreciation.
correlated
The firm's accounting metrics, ability to create shareholder value, and ability to generate economic value tend to be ______.
unrealistically bound
correlated
perpendicularly related
unrelated
shareholders
The legal owners of publicly traded companies are called ______.
stock brokers
shareholders
business holders
executives
accounting profitability
When competitive advantage is assessed from an analysis of publicly available data, a firm measures its ______.
accounting profitability
triple bottom line
economic value created
balanced scorecard
risk capital
From the view of a shareholder, the measure of competitive advantage that matters most is return on ________.
risk capital
assets
invested capital
revenue
return on invested capital
return on equity
return on assets
return on revenue
Which of the following are among the most commonly used metrics for comparing the performance of different companies?
Multiple select question.
return on invested capital
return on strategic intent
return on equity
return on assets
return on revenue
Accounting data focus primarily on tangible assets.
Accounting data are historical and therefore backward-looking.
Which of the following statements about the disadvantages of the accounting profitability perspective are correct?
Multiple select question.
Accounting data are highly volatile and thus difficult to use.
Accounting data focus mostly on intangible assets.
Accounting data focus primarily on tangible assets.
Accounting data are historical and therefore backward-looking.
stock price appreciation
dividends received
A company's total return to shareholders consists of which of the following?
Multiple select question.
capital depreciation
dividends received
stock price appreciation
wages
decreased
Compared to the past, the importance of firms' intangibles has increased. Therefore the importance of a firm's book value has ______ as part of the firm's total stock market valuation.
decreased
increased
stayed the same
ceased to matter
own at least one share of the company's stock
In order to be considered a legal owner of a public company, a person or organization must Blank______.
Multiple choice question.
own at least two products manufactured by the company
own a majority of the company's stock
be a member of the company's board of executives
own at least one share of the company's stock
1,000,000
$100,000,000 / $100 = 
The Luminarium Corporation has a market capitalization of $100,000,000, and each share is worth $100. How many outstanding shares of Luminarium Corporation are there?
Multiple choice question.
1,000
10,000,000
1,000,000
50,000,000
cannot recover their risk capital
When a firm goes bankrupt, shareholders ______.
Multiple choice question.
can sue for loses
are entitled to help pay off debtors owed money by the firm
are entitled only to a fraction of their investment
cannot recover their risk capital
the NASDAQ computer index
Which of the following would provide the best benchmark of a computer firm's performance relative to other high-tech firms?
the value of the yen
the S&P 500
the Dow Jones Industrial Average
the NASDAQ computer index
profitability ratios
Return on invested capital, return on assets, and return on revenue are examples of the ______ most commonly used in strategic management to conduct direct performance comparisons between different companies.
Multiple choice question.
overhead costs
competition metrics
profitability ratios
debts
expectations of the firm's future performance
a firm's past
a firm's current state
According to the efficient-market hypothesis, information about which of the following is embedded in a stock price?
Multiple select question.
expectations of the firm's future performance
a firm's past
a firm's current state
a firm's political views
False
Stock market valuations are often unreliable due to market fluctuations and are therefore not used to assess competitive advantage.
True false question.
True
False
Its importance has declined over time.
It captures the historical cost of a firm's assets.
It is calculated as costs of assets minus accumulated depreciation.
Which of the following are true of a firm's book value?
Multiple select question.
Its importance has declined over time.
It is based on future valuations of a firm.
It captures the historical cost of a firm's assets.
It is calculated as costs of assets minus accumulated depreciation.
difference between
Economic value created is the ______ the cost to produce a product/service and the amount the buyer is willing to pay for it.
Multiple choice question.
lesser of either
difference between
greater of either
total sum of
number of outstanding shares
share price
In order to determine market capitalization, one multiplies which of the following together?
Multiple select question.
total market value
value of the dollar
number of outstanding shares
share price
total perceived consumer benefits
The most a consumer is willing to pay for a product is equivalent to the product's ______.
Multiple choice question.
price relative to all costs, including overhead
traceable asset value on the stock exchange
total perceived consumer benefits
economic value created
outperform
When a firm does favorably compared to similar firms, it is said to ______.
set a benchmark
go out of business
outperform
file for bankruptcy
product differentiation
If a firm has a successful ______ strategy, its product will have a higher perceived value and the firm will have a competitive advantage over a competitor that creates a product at equal cost but with a lower reservation price.
Multiple choice question.
freemium
stock
invested capital
product differentiation
return on equity
return on invested capital
return on assets
return on revenue
Which of the following are among the most commonly used metrics for comparing the performance of different companies?
Multiple select question.
return on equity
return on invested capital
return on assets
return on strategic intent
return on revenue
Stock market valuation is equal to the number of outstanding shares multiplied by the share price.
Viewed over the long term, stock market valuation is a useful metric for assessing competitive advantage.
Which statements about stock market valuations are true?
Multiple select question.
Stock market valuation is the estimated increase in a stock's value during the next fiscal year.
Stock market valuation is equal to the number of outstanding shares multiplied by the share price.
Investors generally take a poor view of stock market valuation because it includes all shares in its calculation.
Viewed over the long term, stock market valuation is a useful metric for assessing competitive advantage.
price charged
total cost of production
To determine a product's producer surplus, which of the following must be compared?
Multiple select question.
price charged
sunk costs
the overhead costs
total cost of production
economic value created
The difference between the cost of producing a product and the price consumers are willing to pay for that product is known as _____.
overhead derivative pricing
economic value created
a profit margin
stock price appreciation
reservation
The subjectively determined maximum amount a customer would pay for a product is its ______ price.
unfair
exploitative
overwhelming
reservation
some of the economic value
When a trade occurs, the consumer and producer both capture ______.
Multiple choice question.
some cost reduction surplus
some of the economic value
various strategic intent factors
opportunity credit
Firm B:
The reservation price is the absolute maximum one would be willing to pay for the laptop. In this case, people are willing to pay a higher maximum price for Firm B's laptop while it doesn't cost Firm B more to produce it. Hence, Firm B is able to create more economic value and therefore has the competitive advantage.
If Firm A and Firm B both produce a laptop at the same total cost, but the reservation price for Firm A's laptop is $1,000 and the reservation price for Firm B's laptop is $1,200, who has the competitive advantage?
Multiple choice question.
no one
the consumer
Firm B
Firm A
consumers' willingness to pay
the cost to produce the good or service
Achieving competitive advantage means maximizing the difference between which two of the following?
the number of rival firms
advertising costs
consumers' willingness to pay
the cost to produce the good or service
profitability ratios
Return on invested capital, return on assets, and return on revenue are examples of the ______ most commonly used in strategic management to conduct direct performance comparisons between different companies.
competition metrics
profitability ratios
debts
overhead costs
hard drives
display screens
Which of the following would be labeled variable costs by a computer manufacturer? More than one answer may be correct.
Multiple select question.
hard drives
display screens
manufacturing facilities
the administrative assistant
profit
Another name for producer surplus is _______.
For large firms, it is difficult to estimate the economic value created for all products and services offered by the firm.
It is difficult to determine the value that consumers place on a given good.
The value that a consumer places on a good can vary according to how the consumer feels at a particular moment.
Which statements about the disadvantages of the value creation perspective are true?
Multiple select question.
The meaning of value creation differs between services and products.
For large firms, it is difficult to estimate the economic value created for all products and services offered by the firm.
It is difficult to determine the value that consumers place on a given good.
The value that a consumer places on a good can vary according to how the consumer feels at a particular moment.
difference between
Economic value created is the _______ the cost to produce a product/service and the amount the buyer is willing to pay for it.
Multiple choice question.
greater of either
difference between
total sum of
lesser of either
financial and strategic
The balanced scorecard approach helps managers balance ______ goals.
advantaged and disadvantaged
financial and strategic
fixed and variable
opportunity and transitional
the sum of consumer and producer surplus
Economic value creation is calculated as ______.
the sum of opportunity costs
the sum of consumer and producer surplus
the sum of economic contextual factors
consumer surplus minus the firm's profit
gain market share
For a product that has a large economic value, a firm can choose to charge the same price as competitors in order to ______.
maximize profit
cover opportunity costs
gain market share
increase return on invested capital
How do we create value?
At 3M, one strategic objective that has been implemented is that 30% of revenues must be obtained from new product introductions. This is an objective that would arise as an answer to which of the following balanced scored questions?
How do we create value?
How do customers view us?
How do shareholders view us?
What core competencies do we need?
independent of
Fixed costs are ______ consumer demand.
reduced by
directly proportional to
independent of
inversely proportional to
estimate the economic value created for all products and services offered by the firm
To measure firm-level competitive advantage, a company must ______.
offer hundreds of products within individual strategic business units
diversify conglomerate offerings and assessment
estimate the economic value created for all products and services offered by the firm
differentiate products in more diversified markets
social
ecological
economic
Which of the following dimensions make up the triple bottom line?
international
social
ecological
economic
from multiple internal and external performance metrics
The balanced scorecard framework draws from which of the following?
from multiple internal and external performance metrics
from the same metrics applied to internal resources and the external environment
from external metrics only
from internal metrics only
False
Recall that criteria reflecting overall business unit performance provide the best measure of competitive advantage.
True or False:
The best measure of competitive advantage can be found in the performance of specific departments.
How do we create value?
What core competencies do we need?
How do shareholders view us?
How do customers view us?
Which of the following are the key questions for understanding the balanced scorecard?
Multiple select question.
How do we create value?
What core competencies do we need?
How do shareholders view us?
How do customers view us?
What are the optimal prices of our products and services?
hard drives
display screens
Which of the following would be labeled variable costs by a computer manufacturer? More than one answer may be correct.
Multiple select question.
hard drives
the administrative assistant
manufacturing facilities
display screens
profits, people, planet
The three P’s to the triple bottom line are:
quantitative
qualitative
Which of the following performance dimensions matter in judging the effectiveness of a firm's strategy?
Multiple select question.
quantitative
natural
international
qualitative
consumer surplus
When Frank sells a pie to Jean instead of Sarah, the economic value created in society is lower because of the difference in
Multiple Choice
consumer surplus.
purchase price.
reservation price.
production costs.
producer surplus.
producer surplus and consumer surplus
Frank the baker has been growing the number of pies he has been selling so much that he is now able to negotiate more favorable terms from his suppliers. This change is likely to impact
Multiple Choice
production costs and producer surplus
consumer surplus and economic value
production costs and consumer surplus
producer surplus and consumer surplus
reservation price and production costs
reservation price
Frank the baker has imported some specialty baking flour from Italy that is especially prized by Sarah. Frank’s use of this flour, in his transaction with Sarah, should impact the
Multiple Choice
producer surplus.
production costs.
purchase price.
consumer surplus.
reservation price.
expands the pie to increase total value created.
Stakeholder capitalism could actually create more value for shareholders than shareholder capitalism because stakeholder capitalism
Multiple Choice
reduces the CEO’s decision-making power.
uses all stakeholders to serve the shareholder.
expands the pie to increase total value created.
ensures that shareholders retain all the value created.
focusing on non-consumers.
Creating different, often less-expensive, versions of their products is one way that firms can create shared value by
Multiple Choice
partnering with NGOs.
creating regional clusters.
focusing on non-consumers.
expanding the value chain.
sharing people and ideas across businesses in a specific geographic area.
Creating regional clusters develops shared value creation by:
sharing people and ideas across businesses in a specific geographic area.
bringing new consumers into the potential pool of customers.
increasing the taxes paid by businesses in a locality.
offering more value to other businesses in different industries within the same region.
expanding the value chain
Non-governmental organizations (NGOs) typically help create shared value through:
creating regional clusters.
expanding the value chain.
reducing tax burdens.
focusing on non-consumers.
$2
Reference the following costs as you complete the exercise that follows:
cost to produce a pizza - $7
price charged to customer for the pizza - $10
maximum price the consumer would be willing to pay for the pizza - $12
How much is the consumer surplus?
$3
Reference the following costs as you complete the exercise that follows:
cost to produce a pizza - $7
price charged to customer for the pizza - $10
maximum price the consumer would be willing to pay for the pizza - $12
How much is the producer surplus or profit?
$5
Reference the following costs as you complete the exercise that follows:
cost to produce a pizza - $7
price charged to customer for the pizza - $10
maximum price the consumer would be willing to pay for the pizza - $12
How much is the economic value created?
$7
Reference the following costs as you complete the exercise that follows:
cost to produce a pizza - $7
price charged to customer for the pizza - $10
maximum price the consumer would be willing to pay for the pizza - $12
How much is the cost to produce the product or service?
$12
Reference the following costs as you complete the exercise that follows:
cost to produce a pizza - $7
price charged to customer for the pizza - $10
maximum price the consumer would be willing to pay for the pizza - $12
What is the amount of the reservation price?
Value
________ denotes the dollar amount a consumer would attach to a good or service (that is, willingness to pay).
Price
Value
Profit
Cost
Economic value created
Fixed; variable
Total costs include fixed and variable costs. ________ costs are independent of consumer demand, whereas ________ costs change with the level of consumer demand.
Solid; variable
Fixed; stable
Variable; fixed
Fixed; variable
Varying; stable
Opportunity; best
________ costs capture the value of the ________ alternative use of the resources employed.
Threat; worst
Opportunity; average
Opportunity; best
Threat; best
Opportunity; worst