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Who is the writer/ producer of Black Mirror?
Charlie Brooker
What sort of content is Charlie Brooker known for making?
Postmodern media
How does his involvement impact the shows he works on?
His involvement attracts pre sold audiences who may be cult fans of his previous work
What channel were the first two series of Black Mirror broadcast on?
Channel 4
What impact did the show starting on Channel 4 have?
It created a large fan base for the show
What company does Brooker own and what did they help create?
Brooker's own production company Zeppotron worked with Endemol to create Series 1 and 3 for Channel 4
How many countries did Endemol help to distribute it ti?
80+ countries world-wide
What does it mean for Black Mirror to be an 'anthology' series?
It means every episode is self contained and tells a different story to the rest
How did this increase the production costs?
They needed new locations/set, cast and costumes/props for each episode
What did Channel 4 do when they decided it was too expense to continue to produce on their own?
They reached out to other companies
What companies were interested in co-producing?
Netflix, AMC, The Sci Fi channel and HBO
Is Channel 4 a 'not for profit' company? and what does this mean for them as a company?
Channel 4 IS a not for profit company, and so funding a very expensive series (even in partnership) was impossible
What could Channel 4 not compete with?
They could not compete with some of the offers made by other companies
Who did Endemol sell the series to?
Netflix
How much did Netflix buy the production and distribution rights for?
$40 million
What did Netflix offer Brooker in order to help the show?
Netflix offered Brooker a much higher budget per episode allowing for much more exciting and costly storylines
Series 3 had 6 episodes, what growing trend did this reflect?
Series 3 was 6 episodes that dropped simultaneously onto Netflix, reflecting the growing trend for streaming and binge watching
What did the high budget of the set episode allow?
The set episode had a high budget which allowed it to be filmed in several global location including South Africa
What else did the large budget allow enable them to get?
They were able to cast American actors and also create a number of visual effects using CGI
What rights could they afford to use as well?
They could afford the rights to a number of sings from periods like the 1980's
What had the series gained a reputation of for their plots?
The series had gained a reputation for dark and controversial plots
Why might San Junipero be different considering it was the first episode written by Netflix?
San Junipero has a focus n Americanised aesthetics, and a less gritty outlook
What did Brooker not want to happen to the series?
Brooker didn't want to alienate existing fans so tried not to over 'Americanise" all the subsequent episodes
What did Netflix release to promote the show?
Netflix released a range of teasers for the series including a postmodern mash up trailer using a clip from Friends
What other form of promotion did they use?
A range of posters were created to tease the episode/series
How does Netflix promote it on the website itself?
Netflix promoted it on their streaming site via their 'suggested content' section
What sort of synergetic product was created for series 3?
Series 3 was also promoted via a board game linked to an episode called Nosedive
Why would their web game be appealing?
As it is interactive content
What from the episode was available to purchase?
The soundtrack (on things like vinyl)
What did Brooker create on Spotify?
He created an playlist for the set episode
What is the name of the book available about the series?
Inside Black Mirror book
What feature did they have at Thorpe Park and why?
They had. maze dedicated to the series and this helped to target a younger audience
What other show did Netflix create a cross over with?
Netflix cross promoted Orange Is The New Black and Black Mirror with a viral mash up parody
How did this crossover help to garret fans?
Helped to target fns of existing dark but emotional drama OITNB
Where is Netflix's European headquarters located and why might this affect the regulation?
Netflix's European headquarters are in Amsterdam and so the streaming site is not regulated by Ofcom
What does this mean for the content that is available on Netflix?
It means Netflix can get away with more graphic and controversial content
What could be considered to be quite taboo in the set episode?
In the set episode there are themes of euthanasia which are often quite taboo
Who is the founder of Netflix?
Reed Hastings and Reed Hasting
What year and place was it founded?
August 1997, California
What was its initial business model?
They sold DVD's through mail, with subscription service business model
IPO (listed on the Stock Exchange)
May 2002 (way of raising money/capital to potentially broaden opportunities)
What are it's business exchange model changes?
Started transition to streaming in 2007, stop DVD subscriptions in early 2023
What was it's total revenues in 2022?
$31.6 billion
What was its total debt of 2022?
$6.6 billion (Apple $84b, Amazon $140b, Goggle $27b)
How many global members did it have as of 2021?
221 billion across more than 190 countries (not China, Russia, crimea, North Korea or Syria)
What was Netflix's core mission, strategy and vision?
"Improving its members' experience by expanding he streaming content with a focus on a programming mix of content that delights members and attract new members."
Who are Netflix's key competitors?
Disney +, HBO Max, Amazon Prime Video, CBS All Access, Hula, Apple TV+, YouTube TV, FuboTV, Sony Crackle, Show Max and Peacock
How does Netflix compare with its competitors?
Netflix runs a cash negative business model where it advances content development costs and amortizes them over time through paying subscriptions. It is crucial that Netflix is able to make the platform 'sticky' for subscribers.
It also generated whole new industries for series, based on binge-watching. What Netflix created in terms of a playbook for media platforms, in the course of the last decades has now become the standard playbook for anyone that wants to compete in the media industry
