2B: Maslow’s Hierarchy of Needs

Maslow’s Hierarchy of Needs

A motivational theory that suggests people have five fundamental needs, and their sequential attainment of each need acts as a source of motivation.

Motivation

The willingness of an individual to expend energy and effort in completing a task.

Physiological needs

The basic requirements for human survival, such as food, water, and shelter.

Safety and security needs 

The desires for protection from dangerous or threatening environments.

Social needs

The desires for a sense of belonging and friendship among groups, both inside and outside the workplace.

Esteem needs

an individual’s desires to feel important, valuable, and respected.

Self-actualisation needs

The desires of an individual to reach their full potential through creativity and personal growth.

Advantages of Maslow’s Hierarchy of Needs

Can give managers a clear path to motivate employees, employees can work in an engaging environment that allows them to reach their full potential.

Disadvantages of Maslow’s Hierarchy of Needs

It is difficult to measure success, as the levels of satisfaction gained at each stage can vary among people. For example, for some employees, it may only take monthly catch-ups to fulfil their social needs, while others may need to collaborate with different people every day to be satisfied.