Module 2 Rev 1 | NTC1 Purposive Communication

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Last updated 12:21 AM on 8/27/26
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27 Terms

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Communication

Is from the Latin word communicare which means "to share" or "to be in relation with". Some suggest that it came from Latin term communicatio which means "sharing" or "imparting".

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Communication

Is the process that involves the exchange and development of ideas to achieve a particular goal and purpose.

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Communication

Occurs between two or more people (the speaker and the receiver), various context come into play.

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Context

Is the circumstances or the environment where communication take place.

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Verbal Communication

The sharing of Information between two individuals using words, spoken, written or signed.

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Why is Verbal Communication important?

  1. We use verbal communication to inform.

  2. Verbal communication helps to clarify misunderstandings and provides missing information.

  3. Verbal Communication can also be used as a tool of persuasion.


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Non-Verbal Communication

Includes body language, such as gestures, facial expressions, eye contact and posture. The sound of our voice, including pitch, tone and volume are also forms of this.

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Touch

Is a non-verbal communication that indicates a person’s feelings, level of comfort, and illustrates personality characteristics as well.

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Michael Argyle

In his book “Bodily Communication,” he identifies five main functions of non-verbal communication:
-to express emotions,
-communicate interpersonal relationships,
-support verbal interaction,
-reflect personality;
-perform rituals, such as greetings and goodbyes.

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Edward G. Wertheim, Ph.D.

In his paper, “The Importance of Effective Communication,” details how non-verbal communication interacts with verbal communication. We can, -reinforce, -contradict, -substitute, -complement or emphasize our verbal communication with non-verbal cues such as gestures, expressions and vocal inflection.

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Visual Communication

The transmission of information and ideas using visuals Examples: graphs and charts, diagrams, electronic communication symbols or images.

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intra-

Latin prefix, means within or inside.

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Intrapersonal Communication

-Talking to oneself, Self talk or inner talk, inner monologue, or inner dialogue. Psychologists call it: self-verbalization or self-statement.
-The SPEAKER and LISTENER are one and the same: YOU.
-Communication process within an individual.

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inter-

Latin prefix, means between, among, and together.

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Interpersonal Communication

-An interactive exchange takes place as it takes place.
-This may occur in dyads or small group, also known as group communication.
-A communication situation is interpersonal if it is meant to establish or deepen one’s relationship with others.

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Transactional

Becomes this if the objective is to achieve something at the end of the interpersonal conversation.

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Extended Communication

-Involves the use of electronic media. -Since it is public in nature, speakers are expected to be prepared when they speak, making their language more formal. -This is probably the most popular form of communication nowadays. It includes all types of technology to send a message to a lot of people. This includes email, twitter, facebook, and instagram.

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Extended Communication

-Unlike before when it only called for the use of television and radio, nowadays it’s description may be expanded as to include tele, audio, or phone conferencing, video conferencing; skype calls’ and other technological means.
-Your own thinking, behaviors and attitude may be influenced by other people and you may be persuaded to take the views your hear.

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Organizational Communication

-For an organization to be successful, a set of rules should be made clear so that interaction patterns are established.

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Formal Structures

-Allows communication to take place via designated channels of message flow between positions. -It may be Downward, Upward, Horizontal, and Crosswise communication. (Organizational Communication)

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Informal Structures

-Comes from unofficial channels of message flow. -“Grapevine” -Messages coming from the different levels of the organization are transmitted. -Occurs due to dissatisfaction of some employees to the superiors. (Organizational Communication)

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Intercultural Communication

Communication between or among people having different: -Language -Religion -Ethnicity -Social status -Professional background

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Intercultural Communication

-Gender difference also affects communication. -Individuals having different orientations communicate and interpret messages differently (particularly happens in non-verbal communication).

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Formal Communication

✓ occurs in formal and official style.
✓ certain rules, conventions, principles and authority lines are needed to be followed

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Formal Communication

✓ Usually professional settings, corporate meetings, conferences undergoes in formal pattern.
✓ In this, use of slang and foul language is avoided and correct pronunciation is required.

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Informal Communication

✓ done using channels that are in contrast with formal communication channels.
✓ It’s just a casual talk
✓ helps in building relationships.

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Informal Communication

✓ In this, use of slang words, foul language is not restricted.
✓ Usually done orally and using gestures.