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attitudes
a positive, negative, or mixed reaction to a person, object, or idea
attitude formation process is often
quick, automatic, and implicit
evaluative conditioning
the process by which we form an attitude toward a neutral stimulus because of its association with a positive or negative person, place, or thing
rebound effect
an attitude can be strengthened by an attack against it from a persuasive message
persuasion
the process by which attitudes are changed
central route to persuasion
people think hard and critically about the contents of a message and our influence by the strength and quality of the arguments
peripheral route to persuasion
people do not think hard or critically about the contents of a message but focus instead on other cues
self validation hypothesis
people not only elaborate on a persuasive communication with positive or negative attitude relevant thoughts but also seek to assess the validity of these thoughts
discounting cue hypothesis
people immediately discount the arguments made by non
self monitoring
regulating own behaviors across situations due to concern for public self presentation
self perception theory
we infer how we feel by observing ourselves and the circumstances of our own behavior
impression management theory
what matters is not a motive to be consistent but rather a motive to appear consistent
self
esteem theories
social Influence
the ways that people are affected by the real and imagined pressures of others
what are the three ways of yielding to influence
obedience, compliance, conformity
what are the three ways of resisting influence
independence, assertiveness, defiance
conformity
tendency of people to change their perceptions, opinions, or behavior in ways that are consistent with social or group norms
normative influence
provides conformity when a person fears the negative social consequences of appearing deviant
ostracism
being ignored and excluded
private conformity
true acceptance or conversion
public conformity
compliance; a more superficial change in Behavior
minority influence
the process by which dissenters produce change within a group
majorities illicit what conformity
public
minorities elicit what conformity
private
norm of reciprocity
dictates that we treat each other as they have treated us
foot in the door technique
an influencer sets the stage for a real request by getting a person to comply with a much smaller request
door in the face technique
an influencer prefaces the real request with one that is so large that it is rejected
lowballing
an influencer secures agreement with a request but then increases the size of the request by revealing hidden costs
that's not all technique
an influencer begins with an inflated request, then decreases its apparent size by offering a discount or bonus
obedience
change in behavior as a result of a direct command from an authoritative figure
social Influence depends on what three factors
the strength, immediacy, and number of sources
group
instead of individuals who have direct interaction with each other over a period of time and share a common fate, identity, or set of goals
collectives
people engaging in a common activity but having little direct interaction with each other
social identity theory
an important part of people's feelings of self
instrumental roles
role to help the group achieve its tasks
expressive roles
provides emotional support and maintains morale
tight culture
strong norms and little tolerance for Behavior the deviates from the norm
loose culture
relatively weaker norms and greater tolerance for deviant Behavior
social facilitation
an improvement in the performance of a task in the presence of others compared to their performance when alone
mere presence
The proposition that it is sufficient to produce social facilitation effects
evaluation apprehension theory
a theory that the presence of others will produce social facilitation effects only when those others are seen as potential evaluators
distraction conflict theory
a theory that the presence of others will produce social facilitation effects only when those others distract from the task and create attentional conflict
social loafing
a group produced reduction in individual output on easy tasks in which contributions are pooled
collective effort model
the theory that individuals will exert effort on a collective task to the degree that they think their individual efforts will be important, relevant, and meaningful for achieving outcomes that they value
social compensation
increasing their efforts on collective tasks to try to compensate for the anticipated social loafing or poor performance of other group members
deindividuation
the loss of a person's sense of individuality and the reduction of normal constraints against deviant behavior
process loss
the reduction in group performance due to obstacles created by group processes
process gain
the increase in group performance so that the group outperforms The individuals who make up the group
brainstorming
a technique that attempts to increase the production of creative ideas by encouraging group members to speak freely without criticizing their own or others contributions
persuasive arguments theory
the greater the number and persuasiveness of the arguments to which group members are exposed, the more extreme their attitudes become
transactive memory
a shared system for remembering information that enables multiple people to remember information together more efficiently than they could do so alone
social dilemma
a situation and which a self
commons dilemma
if people take as much as they want of a limited resource that does not replenish itself, nothing will be left for anyone
public goods dilemma
all of the individuals are supposed to contribute resources to a common pool
cognitive dissonance
the psychological discomfort experienced when a person holds two or more conflicting beliefs, ideas, or values, or when their behavior contradicts their beliefs
how are attitudes formed
through a combination of personal experiences, social influences, and learning
when do attitudes predict behavior
when it is strong, specific, and accessible, and when there are minimal external influences
when is the central route of persuasion more likely to be taken
if they have higher motivation and ability
when is the peripheral route of persuasion more likely to be taken
if they have lower motivation and ability
dual process approach
a cognitive theory proposing that our judgments and behaviors are shaped by two distinct, interacting systems: an automatic and fast system, and a controlled and slow system
why did participants conform in sherif's study
turned to others for guidance
why did participants conform in asch’s study
felt they should agree with others
what are the social benefits of mimicry
promoting affiliation and rapport, increasing liking and trust between people, smoothing social interactions, and fostering group cohesion
why is it not a good idea for groups to have the goal of doing their best
if a group doesn’t make a specific plan, it can fail to utilize the various skills of group members
group cohesion
the bond and attraction among group members
group performance
is the group's ability to achieve its goals