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stereotype
the belief that certain attributes are characteristic of members of a particular group
prejudice
an emotion-based attitude toward a group and its members
discrimination
unfair treatment of individuals based on their membership in a particular group
theory of modern racism
prejudice towards certain groups still exists although discrimination is illegal; racism is expressed in subtle ways, in one study participants were more likely to avoid responsibility for helping someone if they are of a different race
“benevolent” stereotypes
not all stereotypes are negative, but positive ones can be used to justify other negative beliefs and can disparage members that don’t fit the stereotype
measures of attitudes about groups
directly asking participants; indirect, non-self-report measures
implicit association test
a technique for revealing non-conscious attitudes toward different stimuli including particular groups, people are faster to press one key for group and stereotype match than contradiction
priming
presentation of information designed to activate a concept and make it accessible; can be used to measured prejudices that people may not know they have or want to admit
economic perspective
different social groups competing over scarce resources
realistic group conflict theory
theory that group conflict, prejudice, and discrimination are likely to arise over competition between groups for limited resources; prejudice and discrimination increase during conditions of economic difficulty
ethnocentrism
glorifying one’s own group while vilifying other groups
motivational perspective
prejudice results from motivations to view one’s ingroup more favorably than outgroups to feel good about themselves; people process information in terms of categories
social identity theory
the idea that a person’s self-concept and self-esteem derive not only from personal identity and accomplishments but also from the status and accomplishments of the various groups they belong to
boosting the status of the ingroup
self-esteem is based on status of groups, so we are tempted to boost the status of the group for ourselves; people who strongly identify with the ingroup react harshly to criticism of the group
self-esteem and group identity
people derive self-esteem from groups when they feel uncertain about their own attitudes, values, feelings, and place in the world
basking in reflected glory
taking pride in the accomplishments of other people in one’s ingroup; identify with groups victories but distance ourselves when they lose
denigrating outgroups to boost self-esteem
boost self-esteem with negative evaluations of outgroups; after receiving negative feedback about themself, participants are more likely to endorse negative stereotypes and rate people in the outgroup more poorly
cognitive perspective
prejudice results from biases in social cognition due to schemas about differences between ingroup and outgroup members
stereotyping in the cognitive perspective
stereotypes are part of the brain’s need to categorize everything; schemas that help process social information efficiently
stereotypes and cognitive energy
more likely to use stereotypes when we are mentally taxed; stereotypes free up mental energy for other things
stereotypes and biased assessment
stereotypes are often inaccurate and can lead to accentuation of ingroup similarities and outgroup differences
paired distinctiveness
the pairing of two distinctive events that stand out even more because they occur together; e.g. Americans seeing Vietnamese children walk on stilts might assume its a cultural activity
self-fulfilling prophecies
people act toward members of certain groups in ways that encourage the very behavior they expect
outgroup homogeneity effect
the tendency for people to assume that within-group similarity is much stronger for outgroups than for ingroups
own-race identification
the tendency for people to be better able to recognize and distinguish faces from their own race than from other races
reducing stereotype, prejudice, and discrimination
legal interventions; increased interactions among members of different groups
individual approaches to prejudice reduction
social norms through social media, messages delivered by high-status in-group member; cognitive and emotional training interventions
contact hypothesis
the idea that prejudice can be reduced by putting members of different groups in frequent contact with one another; research indicates that contact alone is not enough, several other conditions need to be met for contact to result in positive and productive group interactions
conditions for prejudice reduction
groups need to feel equal in status, groups need to have a shared goal, a community’s broader norms must support intergroup contact, interactions need to be on an individual, one-to-one leveldiv
multiculturalism
diversity ideology that encourages the acknowledgement and appreciation of people’s unique cultural and ethnic identities
benefits of multiculturalism
preferred by marginalized groups, increases perspective taking, pro-diversity, encourages positive evaluations of outgroup members, reduces anxiety about interracial interactions
color-blindness
diversity ideology that encourages treating others as unique individuals and downplaying or ignoring group differences
harms of color-blindness
can lead to more prejudice, discrimination, ethnocentrism, and in-group favoritism