Fashion Buying Concepts

Origins of Italian Fashion Buying

Developed after WWII, characterized by copying French models and artisan businesses.

Giovanni Giorgini

Pioneer of Italian fashion, held the first Italian High Fashion show in Florence in 1951.

Pitti Sala Bianca

Venue in Florence where the first Italian High Fashion show took place.

The Birth of Italian High Fashion

Significant event held on 12 February 1951, marking the rise of Italian fashion.

1980s Fashion Trends

Shift of the fashion industry focus to Milan, but men's fashion remained primarily in Florence.

Trends in Retailing

Includes secondhand apparel, personalizing the customer journey, and investment in social platforms.

Retail Mix elements

Price, customer service, size/space, location, variety.

Organizational Structure in Fashion Companies

Divided into line people (decision-makers) and staff people (support and advisory).

Mazur Plan

Management technique dividing activities into merchandising, publicity, store management, and accounting.

GMM Role

Policy maker and operating officer, responsible for merchandise direction and budget allocation.

DMM Function

Acts as a liaison between GMM and buyers, assists in advising and budget distribution.

Buyer Responsibilities

Focus on merchandise selection, pricing, and assortment.

5 Key Steps in Purchase Planning

Include the six-month plan, open-to-buy (OTB), vendor evaluation, and timing the purchase.

Vendor Negotiation Principles

Open communication, production capacity, quality, pricing, and purchase terms.

6-Month Plan Purpose

A financial tool to plan and evaluate sales, inventory, and cash flow.

OTB (Open to Buy)

Amount of merchandise funds available for purchasing during a specified period.

10 Principles of the UN

Focused on human rights, labor, environment, and anti-corruption.

Global Ethics

Ethical principles based on the core values of a business organization.