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Sociology
A social science that studies human groups and behaviors it focuses on social context and tries to avoid idiosyncratic explanations.
Sociological perspective
seeing how society influences people’s lives and choices.
Research methods
Sociologists study society scientifically.
Research questions must be testable.
Surveys
large groups, standardized questions.
Interviews
in-depth, personal.
Participant observation
joining group to study.
Experiments
controlled settings.
Secondary analysis
using existing data.
Informed consent
participants know they're in a study.
Ethnocentrism
judging another culture by your own.
Cultural relativism
understanding cultures on their own terms.
Norms
rules/expectations for behavior.
Folkways
everyday customs (not serious if broken).
Mores
strong norms tied to morals (serious if broken).
Laws
formally enforced rules.
Sanctions
rewards/punishments for following or breaking norms.
Agents of Socialization
Family: first, strongest influence (language, values). Schools: teach skills, norms, hidden curriculum (obedience, punctuality). Peers: influence identity, belonging. Media: shapes worldviews, stereotypes, and trends.
Gender socialization
learning cultural definitions of masculinity/femininity.