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Promotion
- Communication component of the marketing mix
- Element of the marketing mix that aims to address concerns relating tot eh advertising aspect of any product or service
Advertising
- Used to create awareness and deliver information to the target audience
Ex. Billboards, posters, tarpaulin, radio broadcasts
Personal Selling
- Adopted by salespersons in managing personal customer relationships
- Advertising to all (general)
Ex. Political candidates visiting or going in-person to promote their run for their selected position
Sales Promotions
- Differs from advertising because it offers sales and discount promotions
- Include media and non-media tactics used to increase the demand towards the products/services offered
Public Relations and Sponsorships
- Sponsorship[s to gain publicity in various events
- Any form of publicity for the purpose of increasing awareness of any product/service
Pista sa Busko – businesses and companies sponsoring events to get their name in the public
Product placements in shows and movies to show their product (Coca-cola in American Idol)
Direct Marketing
- Promote or market their products/services without any kind of intermediary
- Differs from personal selling as this is more specific and catered towards an individual or event
Ex. Online messages, emails
Social Media Marketing
- utilizing social media platforms. Interactive and individuals can comment
Content Marketing
- presented in various formats including blogs, online articles, forums, etc. Non-interactive and individuals can’t comment on articles
Affiliate Marketing
- performance-based strategy where commission is generated to reward affiliates
Email Marketing
- low-cost promotional strategy that aims to attain repeat customers
Search Engine Optimization
- considers different kinds of search including image, news, and video search
Pepsi Number Fever
- Number 349 was printed on over a hundred bottlecaps, leading to five deaths and hundreds injured during a protest
Department of Trade and Industry (DTI)
- Agency regulating promotions
Be Authentic
- The best way to promote yourself
