UNIT 10 - ENTERTAINMENT INDUSTRY AND MASS MEDIA

drum up

"drum up" means to gather support or get new business through persistent effort. Great synonyms include solicit, canvass, attract, muster, and round up.

plug a product

a way of advertising a product, event, etc. by talking about it or praising it, especially on radio or television

reinvent smth

to completely change or remake something—like a system, a product, or a brand—so thoroughly that it seems brand new

generate goodwill

cultivate benevolence · nurture kindness · foster compassion · promote empathy · encourage generosity · cultivate altruism · nourish sympathy

target a niche

a marketing strategy that focuses resources on a specific, well-defined segment of a larger market

cold calling

a sales strategy where a representative contacts potential customers with no prior interaction or established relationship

mass marketing

a broad, undifferentiated strategy where a company advertises a single product or service to the entire market, ignoring demographic differences

subliminal messages

any sensory stimulus—like a rapidly flashed image or a faint audio cue—designed to operate below the threshold of conscious awareness

negative publicity

any unfavorable information, scandal, or criticism about a brand, individual, or organization that becomes public knowledge

generic advertising

promotes an entire product category rather than a specific brand.

prime time

the block of evening television and radio programming with the highest number of viewers or listeners

brand recognition

the ability of customers to identify a company through visual or auditory cues like logos, slogans, or jingles, without seeing the brand's name

the classifieds

the collection of small advertisements in a newspaper, magazine, or on a website, organized, for example, by available jobs or types of things for sale

hoarding ( billboard )

a very large board on which advertisements are shown, especially at the side of a road

a temporary fence, usually made of boards, put around an area, especially one where people are building

jingle

to make a repeated gentle ringing sound, or to make things do this

focus group

a group of people who have been brought together to discuss a particular subject in order to solve a problem or suggest ideas

the flicks

the cinema

the silver screen

the film industry

circulation

the process in which something such as information, money, or goods passes from one person to anothe

target market

the specific group of people a business wants to sell its products or services to

direct mail

the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.

soundbites

a short sentence or phrase that is easy to remember, often included in a speech made by a politician and repeated in newspapers and on television and radio

market share

the number of things that a company sells compared with the number of things of the same type that other companies sell

pitch

the level or degree of something

the level of a feeling

(sales) a speech or act that attempts to persuade someone to buy or do something

a place in a public area where a person regularly sells goods or perform

independent media

mass media, such as television, newspapers, or Internet-based publications, that is free of influence by government or corporate interests.

investigative journalism

is a genre of journalism in which reporters deeply investigate a single or few topics of interest, such as hidden problems and truths, serious crimes, education, racial injustice, corruption and abuse of power, social welfare, and corporate wrongdoing

in-depth coverage

thorough coverage

rolling news

live news, continuous news, non-stop news, and real-time news

eyewitness reports

a firsthand account of an event, typically a crime or accident, provided by a victim or bystander

headline news

breaking news, top stories, front-page news, lead stories, and current events

first edition

first printing, first issue, initial release, and original edition

broadsheet newspapers

the largest newspaper format, traditionally measuring about 22.5 to 30 inches in height. They focus on serious, in-depth reporting about politics, business, and international news, using a highly formal and professional tone.

terrestrial television

(over-the-air television ) a type of television broadcasting in which the content is transmitted via radio waves from the terrestrial transmitter of a TV station to a TV receiver having an antenna.

editorial bias

refers to situations where factors related with authors or their environment influence the decision.

journalistic privilege

Reporter's privilege in the United States, is a "reporter's protection under constitutional or statutory law, from being compelled to testify about confidential information or sources."

issue a rebuttal

a statement that says that something is not true: She issued a point-by-point rebuttal of the company's accusations.

spoof commercial

parody advertising

anchor

someone or something that gives support when needed

to act as the anchorman or anchorwoman of a programme

feature film

a full-length motion picture that serves as the main attraction in a commercial entertainment program

opening night

the first night that a play, film, etc. is performed or shown

general release

If a film is on general release, it is available to be shown in cinema

movie premiere

the very first public showing or debut of a film / first screening

ensemble cast

a group of actors in a movie, TV show, or play where several main performers share roughly equal screen time and importance

leading lady

female actor who plays the most important part in a play or movie

critical reception

how professionals and audiences react to a creative work, like a movie, book, or piece of art

tour de force performance

an achievement or performance that shows great skill and attracts admiration

screen test

an occasion when an actor reads part of a script, does a short piece of acting, etc. in front of a camera to see if he or she is suitable for a part

to do a short piece of acting in front of a camera in order to see if you are suitable for a part in a film or TV show

running time

the length of time that something such as a film or advertisement lasts

post-production

the final phase of making a movie, video, or audio track, happening right after the filming is finished

swash-buckler

someone who enjoys and looks for dangerous and exciting experiences, especially someone in the past such as a pirate or other person who fights with a sword

a film about the aforementioned people

shortline

a smaller, local or regional transportation system

posthumous

an adjective describing something that occurs, is awarded, or is published after a person has died

key-/tune-flat

a musical tuning where every string on an instrument is lowered by one semitone (half-step)

house band

a group of musicians that regularly plays at a specific place, like a nightclub, or works for a TV show

supporting act

the performer or band (= group of musicians) that performs before the main one in a concert or other performance

virtuoso (+ on)

a person who is extremely skilled at something, especially at playing an instrument or performing

crack the market

figuring out how to successfully enter and sell your product in a new industry

lift the roof off / raise the roof

to play or sing very loudly and enthusiastically, or to make a very loud noise

in/ top the charts

(of a song, record, singer, or group) included in the lists produced each week of the recordings with the highest sales / a song, album, or artist is the most popular in the world at a specific time

suspense

the feeling of excitement or nervousness that you have when you are waiting for something to happen and are uncertain about what it is going to be

pay-per-view

a system for watching television in which people pay for the particular programmes that they watch

rave

(v) to speak in an uncontrolled way, usually because you are upset or angry, or because you are ill ( + about)

to express praise and admiration for someone or something enthusiastically

(adj) admiring and giving a lot of praise

pickings

money or things that can be gained easily or dishonestly

easy/ rich pickings

stocks

the amount of money that a company has through selling shares to people