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Ethos
An appeal to credibility or ethics; establishing the speaker’s trustworthiness and authority.
Pathos
An appeal to emotion; it persuades by evoking feelings such as pity, anger, or joy.
Logos
An appeal to logic and reason; persuading by using facts, evidence, and logical arguments.
Alliteration
The repetition of the same consonant sound at the beginning of closely placed words.
Allusion
A brief reference to a well-known person, event, literary work, or place to deepen meaning.
Anaphora
The repetition of a word or phrase at the beginning of successive clauses for emphasis.
Antithesis
The contrast of two opposing ideas within the same sentence or passage.
Anecdote
A short personal story used to illustrate a point or make an argument more relatable.
Asyndeton
The omission of conjunctions between phrases or clauses to create a fast-paced, dramatic effect
Chiasmus
A rhetorical structure in which words or phrases are reversed in order.
Connotation
The emotional or cultural associations a word carries beyond its literal definition.
Diction
The choice of words used by a speaker or writer to convey tone, style, and meaning.
Hyperbole
An intentional exaggeration for emphasis or effect.
Imagery
Descriptive language that appeals to the senses to create vivid mental pictures.
Irony
A contrast between expectation and reality, often for humorous or dramatic effect.
Juxtaposition
Placing two contrasting ideas, characters, or images close together for emphasis.
Metaphor
A direct comparison between two unrelated things without using 'like' or 'as'.
Parallelism
The repetition of a grammatical structure for balance and rhythm.
Personification
Giving human traits to non-human objects or ideas.
Polysyndeton
The excessive use of conjunctions to slow down rhythm and add emphasis.
Repetition
The deliberate reuse of a word or phrase to reinforce meaning and create emphasis.
Rhetorical Question
A question asked for effect rather than to elicit an actual answer.
Simile
A comparison between two unlike things using 'like' or 'as'.
Synecdoche
A figure of speech where a part represents the whole.
Understatement
Making something seem less significant than it actually is for ironic or humorous effect.