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Testimonial
An ad that uses a satisfied customer.
Bandwagon
An ad that makes it seem everyone is using the product.
Advertising
Any spoken or written message designed to influence consumers.
Media
Television, magazines, and the internet.
Comparison shopping
Comparing two or more products before buying.
Hospital
A facility that provides inpatient and outpatient care.
Private practice
A doctor working for themselves.
Group practice
Two or more doctors working together and sharing space.
Urgent care center
A center for non-life-threatening emergencies.
Emergency room
The hospital department that treats life-threatening emergencies.
Fraud
Deliberate deceit or trickery.
Health fraud
Selling worthless products or services claiming to cure health problems.
Malpractice
Failure of a health professional to meet accepted standards.
Consumer advocates
Groups or people who deal with consumer issues.
Small claims court
State courts that handle certain legal disputes.
Public health
The science of protecting and improving community health.
Restaurant sanitation
Monitored by local governments.
FDA
Monitors the safety of food, drugs, and cosmetics nationally.
NIH (National Institute of Health)
Conducts and funds medical research.
Red Cross
Provides emergency aid internationally.
Nonprofit agency
Organization devoted to specific health concerns.