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Descriptive Research
Research in which social phenomena are defined and described
Exploratory Research
Research that seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them
Explanatory Research
Research that seeks to identify causes and effects of social phenomena and to predict how one phenomenon will change or vary in response to variation in some other phenomenon
Evaluation Research
Research that describes or identifies the impact of social policies and programs
Selective observation
Choose to observe a select few
Inaccurate observations
General errors/misjudgements
Over generalization
Assuming true for all/larger group
Illogical Reasoning
Jumping to conclusions
Resistance to change
A reluctance or unwillingness to adapt to new ideas, practices, or conditions
Independent Variable
Cause
Factors that INFLUENCE
Dependent Variable
Effect
Factors that ARE INFLUENCED
IV —> Mediating Concept —> DV
All or part of the relationship is explained by the outside mediator influencing both pieces
IV —> Moderating Concept —> DC
The moderator changes the outcome based on its involvement from IV to DV
Example of a mediating concept
Social class —> GPA (mediate) —> School funding/resources
Example of a moderating concept
Education —> Gender —> Wages
IV X —> X DV
Confounder impacts both separately and they are not actually related
Example of confounding variable
Ice Cream X —> X Drowning
(Confounder is season)
Measurement Validity
Exists when a measure measures the thing we think it measures
Are we actually measuring the concepts we think we are?
Face Validity
Appears appropriate and valid on its face; Layperson can understand
Content Validity
Fully captures concepts
Criterion Validity
Values/measures can be compared with a more direct/already valid source of measure
Example of Criterion Validity
Direct/objective (statistics) vs. Indirect/subjective (self-report)
Construct Validity
No criterion is available, showing relationship between concepts based on prior research
Causal/Internal Validity
How confident are we that X—>Y?
___ from theory to data
Deduct
___ from data to theory
Induct
Concept
Mental image that summarizes a set of similar observations, feelings, or ideas
Conceptualization
The process of specifying what we mean by a term; Used to make sense of related observations
Operationalism
The process of specifying the measures that will indicate the value of cases on a variable; Connects concepts to measurement
Nominal Level of Measurement
Categorical, no order or ranking
Ordinal Level of Measurement
Categorical with ranking
Ratio Level of Measurement
Fixed value units with a meaningful zero point
T/F - Reliability is easier to test than validity
True
Multiple Times Reliability
Test-retest Reliability
Intra-rater Reliability
Alternate forms Reliability
Multiple Items Reliability
Inter-term Reliability
Split-half Reliability
Multiple Observers Reliability
Interobserver
Intercoder
Interobserver Reliability
Consistency in measurement by 2 different observers
Intercoder Reliability
Consistency in coding by 2 different coders
Sample
A subset of a population used to study the population as a whole
Elements
The individual members of the population whose characteristics are to be measured
Sampling Frame
List of all elements in the population to draw samples from; We often rely on to pull from
Sample Unit
Units lifted from each stage of multi-stage design
Sample Unit
Units lifted from each stage of multi-stage-design
Sample Error
Your statistics of sample are different from the population
Systematic Random Samples
A method of sampling in which sample elements are selected from a list or from sequential files, with every nth element being selected after the first element is selected randomly
Simple Random Samples
A method of sampling in which every sample element is selected purely on the basis of chance through a random process
Proportionate Stratified Random Samples
Sampling method in which elements are selected from strata in exact proportion to their representation in the population
Disproportionate Stratified Random Samples
Sampling in which elements are selected from strata in proportions different from those that appear in the population
Multistage Cluster Sampling
Randomly selecting at each level/stage of the clusters
Convenience Sampling
Sampling in which elements are selected on the basis of convenience
Quota Sampling
A nonprobability sampling method in which elements are selected to ensure that the sample represents certain characteristics in proportion to their prevalence in the population
Purposive Sampling
A nonprobability sampling method in which elements are selected for a purpose, usually because of their unique position
Snowball Sampling
A method of sampling in which sample elements are selected as successive informants or interviewees identify them
Cross-sectional Research Design
A study in which data are collected at only one point in time
Longitudinal Research Design
A study in which data are collected at multiple points in time
Panel Research Design
A study in which data are collected from the same people over time
Trend Research Design
Repeated cross-section of the same population over time
Cohort Research Design
Trend or panel design
Observing
Not participating in selective observation or inaccurate observation
Selective Observation
Choosing to look only at things that are in line with our preferences or beliefs
Inaccurate Observation
An observation based on faulty perceptions of empirical reality
Generalizing
Avoiding overgeneralization when we unjustifiably conclude that what is true for some cases is true for all cases
Overgeneralization
When we unjustifiably conclude that what is true for some cases is true for all cases; Assuming true for all/larger group
Reasoning
Steering clear or illogical reasoning
Illogical Reasoning
When we prematurely jump to conclusions or argue based on invalid assumptions
Reevaluating
Abstaining from resistance to change perhaps related to ego-based commitments, excessive devotion to tradition, and uncritical agreement with authority
Resistance to change
The reluctance to change our ideas in response to new information
Scientific Approach
Investigating phenomena in the world by testing ideas about them with observations—empirical data—of those phenomena
Science
Uses logical, systematic, documented methods
Investigates nature and natural processes
Is the knowledge produced by these investigations
Is an ongoing, cumulative process
___ is the central concern of scientific research
Valid knowledge
Generalizability
Are results applicable to the broader population?
Generalizability of a study
The extent to which it can inform us about persons, places, or events that were not directly studied
Population
The entire set of individuals or other entities to which study findings are to be generalized
Individuals vs. Groups of Individuals
Don’t want to generalize from higher units to lower ones and vice versa
Generalizability can refer to
The ability to generalize from a subset of a population (a sample) to the entire population
Cross-population generalizability (External Validity)
Refers to the ability to apply findings about one population to other populations
Causal (Internal) Validity
Refers to the truthfulness of an assertion that A causes B
Authenticity
Involves reflecting fairly the various perspectives on participants in a setting
The preference for the goal of authenticity
Reflects a concern with subjective meanings
Social research questions should
Have a focus on a substantive area of importance
Be scientifically relevant and grounded in the social science literature
Major objective of social science research
Building social theory
Theory
A logically interrelated set of propositions that help us make sense of many interrelated phenomena and predict behavior or attitudes that are likely to occur under certain conditions
Research based on deductive reasoning proceeds from:
General ideas
Deduces specific expectations from these ideas
Tests the ideas with empirical data
Inductive research beings with
Data but ends with theory
Deductive research begins
At the point of theory
Descriptive research begins with
Data and ends with empirical generalizations
Longitudinal designs vary in
Whether the same people are measured at different times
How the population of interest is defined
How frequently follow-up measurements are taken
Repeated cross-section design (Trend Study)
A type of longitudinal study in which data are collected at two or more points in time from different samples of the same population
When is a repeated cross-sectional design (trend study) appropriate?
When the goal is to determine whether a population has changed over time
Fixed-sample panel design (Panel Study)
A type of longitudinal study in which data are collected from the same individuals—the panel—at two or more points in time
Why is a fixed-sample panel design (panel study) difficult to carry out?
Their expense as well as subject attrition and fatigue
Event-based design (Cohort Study)
A type of longitudinal study in which the follow-up samples (at one or more times) are selected from the same cohort
Cohort
People who all have experienced a similar event or a common starting point
An event-based design can be
A type of repeated cross-sectional design or a type of panel design
In most sociological and psychological studies, the units of analysis are
Individuals
In some studies, the units of analysis may instead be
Groups of some sort, such as families, schools, work organizations, towns, states, or countries
Invalid conclusions may occur when:
Relationships between variables measured at the group level are assumed to apply at the individual level (the ecological fallacy)
Relationships between variables measured at the level of individuals are assumed to apply at the group level (the reductionist fallacy)
The Ecological Fallacy
Invalid conclusions may occur when relationships between variables measured at the group level are assumed to apply at the individual level
The Reductionist Fallacy
Invalid conclusions may occur when relationships between variables measured at the level of individuals are assumed to apply at the group level
Why is conceptualization important?
Because we cannot be certain that all readers will share a particular definition or that the current meaning of the concept is the same as it was when previous research was published