community health

qualitative

text based, narrow/deep info, inductive (exploratory, open ended), potentially valid and reliable

quantitative

numbers based, broad, shallow info, deductive, potentially valid and reliable

valid

instrument accurately measures what it is supposed to

reliable

implies consistency

Goal of both variables

both strive to describe, understand, explain relationships in social phenomena (determinants)

Qualitative concepts

there is a world out there that can be studied, natural settings and experiences

takes systematic approach

expressed in words, images

determinants and pubh problems are complex

determinants can be patterned, predictable… looking for themes

Qualitative collection methods

interviews, focus groups, case studies, observation

Qualitative Uses in PUBH

needs and assets assessments

learning about priority populations

evaluating programs/prevention strategies

health promotion

the combination of educational and environmental supports for actions and living conducive to health

broader then health education, involves a planned approach (macro)

health education

any combination of learning experiences designed to facilitate voluntary actions conducive to health

one tool or strategy, focuses on individuals (micro)

Difference between health promotion and education

Promotion- directed at factors beyond (macro), involves involuntary choice

Education - directed at individual factors (micro), relies on voluntary choice

Community based health promotion

long term approach, strives to change behavior by influencing cultural norms, must include community members at all steps

Areas by level

Individual, interpersonal, institutional, community, public policy

What do health promoters do

conduct needs and assets assessments, identify health problems/develop problem statements using epi data, plan, implement, and evaluate programs