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Willingness to Pay (WTP)
Maximum amount a consumer would pay for something.
Consumer Surplus
Willingness to pay − price actually paid.
Total Surplus
Consumer surplus + producer surplus.
Efficiency
Resources are allocated so that total surplus is maximized.
Equity
How fairly economic benefits/resources are distributed. Efficiency and equity are different concepts.
Market Failure
A situation where an unregulated market does not produce an efficient allocation.
Externality
A cost or benefit imposed on a third party who wasn't directly involved in the transaction.
Negative Externality
Third-party cost. Example: pollution.
Positive Externality
Third-party benefit. Example: vaccination or education can generate spillover benefits.