Apparel pipeline + globalisation

what is the apparel pipeline

the process/network from raw materials to the sold consumer

what is the primary group

raw materials/textile production

what is the secondary group

manufacturing- products get designed and finished

what is the third group

retail/wholesalers

what is the auxiliary group

supporting fashion industries such as fashion associations / magazines

what is the basic apparel pipeline

yarn- fabric- final product- buyer/retail

what is the trickle down theory

fashion moves from elite groups down to lower social groups

what is the trickle across theory

different social groups adopt trends at roughly the same time

what is trickle up theory

trends move from street/ subcultures up to mainstream/ high fashion

example of trickle up

Mark Jacobs 1993 nirvana influenced collection

what is globalisation

growing integration of cultures/ economies through trade, social media etc

what is internationalisation

expansion of business activities globally

what is off shoring

moving production to a different country to reduce cost

what is near shoring

moving production closer to the home market

benefits to near shoring

greater control, responsiveness and potentially sustainability benefits

what is the global local dilemma

balancing global integration with local responsiveness

why must a business consider cultural differences

to avoid communication problems, cultural insensitivity, and cultural appropriation