heuristics & biases

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27 Terms

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heuristics

rules of thumb we’ve developed to simplify decision-making; sometimes they backfire in predictable ways & give rise to “biases”

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biases

systematic errors in judgement

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system 1

intuitive, fast, reactionary

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system 2

higher-level reasoning, cognitive, slower

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biases more prevalent when

system 1 is triggered

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ease of recall

used as a proxy for likeliehood

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errors in judgement due to ease of recall are due to:

  • vividness

  • recency

  • repetition

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vividness

notable, vivid events are easy to recall

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recency

recent events are easy to recall

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repetition

often discussed events are easy to recall

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retrievability

errors in judgement due to retrievability are typically due to memory structure

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memory structure & retrievability

we overestimate probability of an event because our memory structures make it more retrievable

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base rate insensitivity

people are extremely insensitive to base rates and overweigh other available info

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sample size insensitivity

people assume sample size doesn’t matter (belief in the law of small numbers”

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misconceptions of chance

we fail to recognize the independence of events

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2 elements in any good forecast

  • past perfomance

  • average performance

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past performance

should be relied on to the extent that past performance is believed to signal true, underlying qualities

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average performance

should be relied on to the extent that past performance is attributable to luck

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regression to the mean

if any element of the performance is random, extreme performers should regress to the mean

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people tend to undervalue ____ and overvalue ____ in forecasting

mean regression and past perfomance

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the conjunction fallacy statistics

when A seems likely & B unlikely, people think P(A&B) > P(B)

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the conjunction fallacy meaning

people overestimate the likelihood of multiple events happening at the same time

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the curse of knowledge

once we know something, we find it nearly impossible to ignore it

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hindsight bias

common tendency for people to perceive past events as having been more predictable than they were

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why does hindsight bias happen?

relationship to curse of knowledge & consciousness wants to tell a compelling story

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anchoring

we often develop estimates by starting with an initial anchor based on available info and adjust from there