COMM101 Midterm

In class, we discussed how “spinning technology” prevents people from thinking about///

How people have complicated relationships with devices

Which of the following is a true statement about the relationship between legacy media and the tech sector?

The business models of streaming platforms differ so making comparisons between them is hard

You find a panel discussion of people working in different professions in social media marketing on YouTube. According to John Caldwell, that is an example of…

A semi-embedded text, or intergroup of communication

Where horizontal integration is integration of a supply chain, vertical integration is the integration of different industry sectors.

False

Which of the following is NOT a historical trend associated with the media industries?

The internet diversifies the ownership of media corporations

According to David Morley’s research on television audiences in the UK, socioeconomic class was a reliable predictor of how audiences interpreted news and programming.

True

Which of the following is NOT true of the walkthrough method?

It should be conducted through interviews and observations

In the walkthrough method, which of the following can be used as evidence of “environment of expected use”?

Websites that provide corporate infromation about the app

According to John Caldwell in the article we read, “Cultures of Production,” the best way to study the media industry is to do:

Textual analysis, economic/industrial analysis, field observations, interviews

An email newsletter that circulated among members of a professional group would be an example of what John Caldwell calls a…

Fully embedded or intragroup text

Which of the following best completes the sentence “According to audience research conducted by David Morley and Darnell Hunt, people interpret news…”

In a variety of ways informed by their identities

Audiences interpretations of media content provide evidence of negotiated, variable meanings but some are more socially-sanctioned than others

True

Which of the following best completes the following sentence: “Copyright is an ____ comprised of multiple _____.”

Algorithm; policies

“The first amendment makes it illegal to fire someone because of a meme they post to social media”

False

In the article you read about TV news, how do the authors discuss the relationship between outrage and the audience?

Intensity builds viewer loyalty

Technological Determinism

The belief that tech causes social change in a linear, monolithic way

Social Constructivism

People determine how technology affects society

Social Shaping

Middle ground between determinism and constructivism - tech has capabilities, but society shapes how it is developed and used

Domestication

Tech becomes so normalized in daily life that we no longer notice it

Affordances

What tech enables or makes possible

Planned Obsolescence

Intestinal design of products to have limited lifespan