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Franciscus Donder
1868 — measured how long it takes a person to make a decision (RT)
Reaction time (RT) experiment
measures intervals between stimulus presentation and person’s response to stimulus
SIMPLE - participant pushes button quickly after light appears
CHOICE - pushes on button if light is on right or if on left
CHOICE RT - SIMPLE RT = time to make a decision
RT formula for a decision
Wilhelm Wundt (1879)
established first scientific psychology lab
analytic introspection
participants trained to describe experiences and thought processes in response to stimuli
Hermann Ebbinghaus (1885-1913)
Read list of nonsense syllables aloud to determine number of repetitions necessary to repeat list without errors
Savings
OG to learn list - time to relearn list after delay
William James
Father of American Psychology
Functionalism
Taught the first psych course @ Harvard
Considered topics in cognition
John Watson
Primary work was classical conditioning
B.F. Skinner
Operant conditioning — shape behavior by rewards or punishments
Tolman (1938)
Trained rats to find food in a maze
Believed the rat had created a cognitive map, a representation of the maze in its mind
Information theory
Developed by Claude Shannon. Equated “environmental energy” to “information”
Ulric Neisser
German American psych
Father of Cognitive psychology
Book Cog Psych (‘67) unified research on perception, memory, attention, and reasoning
Began the Cog revolution
Human procsessing is
computational (brain)
Humans use a
symbol manipulating system (mind)