Curran and Seaton key terms

commercial media

an organisation test makes or distributes products for economic gain, usually make products for entertainment purposes

horizontal intergration

ownership of many subsidiaries that produce similar products e.g. DMGT

hysterical news values

sensationalist content used to drive mass market sales

mass market news

news designed to appeal to huge readerships, often critiqued for its lack of analysis or for having entertainment driven values, AKA news depoliticisation

media concentration

the reduction in the number of media organisations that produce products

media pluralism

a media landscape with a healthy balance of products made by different media company types, includes PSBs, commercial media and citizen generated media

public service broadcaster

a producer who is not reliant on advertising to fund production and does not make products for a commercial gain, funded by the public and seek information and educate audiences as well as to entertain

vertical integration

ownership of subsidiaries that enable a company to produce, promote and distribute products internally e.g. disney