CHS MARKETING

finals!!

In an advanced consumer economy, marketing costs account for about ____ cents of every consumer dollar

50

Which of the following countries’ governments' passed a soda tax to restrict the production and sale of sugary soft drinks?

France

The role of price in a market-directed economy is to___

Serve as a rough measure of the social importance of consumer goods and services

Marketing ___

Tries to accomplish a company’s objectives by anticipating customers’ needs and trying to satisfy them

The triple bottom line is a measure of a firm’s success based on multiple criteria commonly referred to as___

people, planet, and profit

Which of the following is an example of the micro-macro dilemma?

A restaurant owner uses plastic containers to keep take-out food warm for customers, but the containers cannot be reused or recycled

The term “economies of scale” means that

The cost of a product goes down as a company produces larger numbers of it

In a command economy, government officials decide___

all of these

The three basic tasks of ALL managers

Planning, implementation, and control

The managerial process of developing and maintaining a match between resources of an organization and its market opportunities is called ___

Strategic (management) planning

Which of the following refers to a fairly homogeneous group of customers?

Target market

Place is concerned with

all of these might be involved with place

The ____ area of the marketing mix might include decisions related to the target market…..

promotion

____ means that the marketing mix is distinct from what is available from a competitor

differentiation

Apple’s marketing managers should be thinking about

customer lifetime value

____ refers to offering new or improved products for present markets

product development

underlying any economic environment is technology which affects

how the economy’s resources are converted to output

A useful tool for organizing the competitor analysis is____

a competitor matrix

Gross domestic product

total market value of goods and services provided in an economy in a year by both residents and nonresidents of that country

When looking for attractive opportunities, a marketing manager should consider….

all of these

what is true of the economic environment?

it can change very quickly

nationalism is an issue in the____environment

political

in the political environment, an emphasis on a single country’s interests before everything else

nationalism

which of the following is a quantitative screening criterion for evaluating opportunities

return on investment target for the firm

Old Spice question

old spice is old by unilever

steve jobs eliminated ___ percent of apple’s gems

70

neuroscience - least effective question

CEOs hire effective communicators and tireless collaborators with critical thinking skills

extensive Farmers research indicated

price was their most important consideration

what DOESN’T Chick-fil-a do

they sublease to independent contractors

all of the following contributed to India’s sportswear market EXCEPT

obesity in the working class

____is the process of naming broad product-markers and segmenting them in order to select target markets and develop marketing mixes

market segmentation

differentiating the market mix is important because

all of these alternatives are true

merging two or more submarkets into one larger target market as a basis for one strategy is known as the ___ target market approach

combined

which of the following is not a valid criterion of a “good” market segment

remarkable

____ segmenting dimensions are those which actually affect a person’s purchase of a specific product type or brand

determining

“positioning” is a marketing management aid that refers to

how customers think about proposed and/or present brands in a market

the process of marketing strategy planning is about___

narrowing down possible market opportunities to the most attractive ones

PSSP hierarchy includes

physiological, safety, social, and personal

consumers remembering only what they want to remember is called___

selective retention

the whole set of beliefs, attitudes, etc from homogeneous people

culture

when a consumer puts much effort into deciding how to satisfy a need, he engages in

extensive problem solving

an___is a person’s point of view toward a product etc

attitude

NOT a major step in the learning process

dissonance

___needs are concerned with things that involve a person’s interaction with others

social

according to the text, “product”:

mean the need-satisfying offering of a firm

a product assortment is:

the set of all product lines and individual products that a firm sells

product line length indicates the ____

number of individual offerings in a product line

brand recognition, preference, and insistence are various levels of___

brand familiarity

a “dealer brand” is sometimes called a ____ brand

private

The FFP&L Act

requires that consumer goods be clearly labeled to give consumers more information

the product life cycle can be divided into four major stages

market introduction, market growth, market maturity, and sales decline

industry sales are highest in which stage?

market maturity

the stage in which marketers evaluate the firm’s strengths, weaknesses, and objectives

screening

which of the following statements does not accurately characterizes new product development?

new product development has a low risk of failure

during the development step of new product development, a firm could develop a ___

prototype

QSR stands for

quick service restaurant

which statement is NOT true

the pet market is the #1 retail sales category

which Nike statement is true?

all of the above

which didn’t happen?

steve jobs’ wife fell off a Segway

according to Forbes, the top two industries in the 100 most valuable brands are….

technology, finance

discrepancies of assortment means….

the difference between the product lines the typical producer makes and the assortment wanted by final consumers or users

the regrouping activity which involves putting together a variety of products

assorting

greater control over marketing mixes in an international environemtn

invest more financial resources and take greater risks

80/20 rule is a good reason for….

selective distribution

selling the right to use something for a fee

licensing

marketers need to foster cooperation in a channel system to prevent___

channel conflict

direct____involves personal sales between company and individual

direct selling

multichannel distribution

all alternatives are correct

discrepancy of quantity means….

difference between what is economical for a producer and the quantity wanted by consumers

complete set of firms, facilities, etc

supply chain

manufacturer transporting products directly to retail outlets

faster delivery speed at higher cost

product that ships the cheapest

pharmaceuticals

United’s shipments question

it makes it easier to move shipments between different transportation modes

distribution center

special kind of warehouse designed to speed the flow of goods

physical distribution______is how rapidly and dependably a firm can deliver merchandise

customer service level

the_____concept says everything should be thought of as one part of a system

physical distribution

bans unfair or deceptive acts in commerce

Wheeler-Lea Amendment

some customers encourage the use of____

phony list prices

a____involves making a small payments over time

installment

NOT fixed prices

administered prices

not an example of price

all of the above

objective of a target return strat

specific level of profit

almost any business transaction in a modern economy involves….

an exchange of money - the money being the price

disadvantage of flexible pricing

discontent

tesla DOES

gave to deal with the logistics of dealing with tons of tiny customers

competitive advantage of amazon

logisitics

percent of amazing packages via ups

20%