3.04 Hospitality and Tourism - Middleton

Advertising

A form of non-personal promotion in which companies pay to promote ideas, goods, or services

Ameneties

Attractive features that make something more pleasing

Brand Loyalty

The degree to which customers are satisfied, like the brand, and are committed to further purchases

Branding

The use of a trade name, symbol, logo or other device to differentiate a product or service

Demographics

Characteristics such as age, sex, income, location, education, and religion

Destination Mix

The system of elements that makes a destination appealing to visitors: Attractions, Facilities, Infrastructure, Transportation, Hospitality Resources

Geographics

Information about where people live

Interactive marketing

This marketing method encourages customers to actively participate in promotions.

Niche marketing

The process of finding small but profitable market segments and designing custom-made products for them.

Personal selling

An in person face to face communication between a buyer and a seller

Positioning

Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers

Product Service Mix

Combination of the products provided and the services offered

Psychographics

Lifestyle characteristics about an audience, such as standpoints, values, beliefs, and attitudes

Publicity

Unpaid form of non-personal presentation of ideas, goods, or services.

Sales promotion

Short-term incentives to encourage the purchase or sale of a product or a service.

Service marketing

Marketing or promoting a specific intangible service offered by a company.

Standing room only

Used when product itself is in short supply, price going up, selling quickly, etc. OR ticket to enter the venue with access to specific areas where there are not seats, but where the event can still be viewed.

Target market

A particular group of consumers at which a product or service is aimed

Unique Selling Proposition (USP)

A technique used by advertisers in which one characteristic of a product is promoted in order to distinguish it from other essentially identical products.