Aristotelian modes of persuasion

Ethos

credibility

Pathos: emotions(most impactful)

Logos: stats/facts

Pathos

emotions(most impactful)

Logos

Stats/facts

Allusion

the reference to another speech or event. By using allusion, the speaker not only associates herself with the ideas of the original text or event but also creates a bond with the audience by evoking shared knowledge

Antithesis

this is the contrasting of two ideas in a sequence. The word "but" Is sometimes used to highlight the opposite nature of these ideas

Figurative speech

any form of language that is meant literally, this can include many devices from rhetorical questions to imagery

connotation

change in terms of the context needed/evokes the idea)

Denotation

Tricolon

speeches often include lists of three, this appeals to audiences ears and sense of order

Hypophora

A comman technique is to start a speech with hypophora, in which the speaker first asks a question and then answers it

Parallelisms

this device refers to the use of parallel sentence structures or

phrases in consecutive order

this is a key ingredient to any speech. There are different forms of repetition, such as anaphora, which is the same phrase at the beginning of each sentence