Marketing research and the steps

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6 Terms

1
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what is MR?

the gathering of data/info on the market

2
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what is step 1?

to define the research problem/identify info needed

3
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what is step 2?

design the research

4
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what is step 3?

implement plan

5
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what is step 4?

analyse the results/identify patterns

6
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what is step 5?

report the findings